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»agency trading desk

Annalect Marketplaces CEO Spiegel Reviews Omnicom Media Group’s Agency Trading Desk Strategy

Matt Spiegel is CEO of Annalect Marketplaces, a unit of Omnicom Media Group, the media services division of Omnicom Group. He discussed the evolution of Omnicom Media Group’s trading desk strategy with AdExchanger.com. AdExchanger.com:  What are Accuen and Annalect? MS: Accuen is the name for our trading desk. As the industry knows, we operated as… Continue reading »
by AdExchanger // January 26th, 2011 //
»
 

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