When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm’s Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers. Oracle BlueKai led the pack in brand recognition: […]
The demand-side platform (DSP) category underwent expected consolidation in the past year, with The Trade Desk’s IPO and formerly independent players like TubeMogul, Turn and Adelphic gobbled up by Adobe, Singtel and Time Inc., respectively. But just because the DSP space has matured doesn’t mean it can’t surprise you. This year, that surprise comes from […]
Marketers are warming to social platforms as repositories of video inventory. Sixty-five percent of marketer respondents to a recent survey say social companies rank Facebook, Twitter and Snapchat among their “most important partners” when executing digital video campaigns. That’s significantly more than the 55% who called out video platforms like YouTube and Vevo. Meanwhile 24% […]
More than a quarter of programmatic decisions are made by agencies for their advertisers – up from 20% since September. The revelation was presented by Mark Mahaney, managing director at RBC Capital Markets, at AdExchanger’s PROGRAMMATIC I.O conference in San Francisco on Thursday. The figures, which surprised Mahaney, show agencies make 27% of those decisions […]
A troupe of traditional broadcasters has a message for media buyers: Your perception of audio streaming audiences is skewed, according to a study by Advertiser Perceptions released Tuesday. The study, commissioned by terrestrial broadcasters (including Cumulus, Westwood One, iHeartMedia, CBS Radio, Cox Media Group, Hubbard Radio, Radio Advertising Bureau and Radio One) found media buyers […]
