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»Adobe Marketing Cloud

Is Adobe Priming A Bigger Push In Display And Social Advertising?

If Oracle will flaunt the tight integration of its Marketing Cloud, so too will Adobe. The company, at its Digital Marketing Summit EMEA in London Wednesday, revealed (among other Marketing Cloud enhancements) tighter integration between its Media Optimizer and Analytics applications. In so doing, Adobe seems to be in the early stages of positioning itself as a… Continue reading »
by Ryan Joe // May 14th, 2014 //
»
How Newegg Eggs On New Customers

Despite the recent headlines generated around Newegg.com’s battles with patent trolls, the company is best known as an ecommerce retailer of computer hardware and software. The company is privately held, and has an estimated revenue of $2.8 billion. A large part of Newegg’s growth has to do with its continuous customer acquisition. At Adobe Summit 2014 the… Continue reading »
by Ryan Joe // March 27th, 2014 //
»
SAP’s Digital Marketing Solution? Resell Adobe Marketing Cloud

For anyone wondering what SAP AG is up to these days in digital marketing, an answer was provided at the Adobe Summit in Salt Lake City. SAP has a global partnership with Adobe to resell the latter’s Marketing Cloud along with SAP’s HANA platform and its hybris Commerce Suite. Read the release. Let’s back up… Continue reading »
by Ryan Joe // March 25th, 2014 //
»
Malaysia Airlines Gets Its Digital Marketing Off The Ground

While not every marketer buys in to the notion of an all-in-one marketing cloud, there are others for whom investing in a full-scale suite is the best option. Malaysia Airlines, which has licensing agreements to use five of six Adobe Marketing Cloud solutions, doesn’t have the luxury of time. “We’re at a critical juncture,” said… Continue reading »
by Ryan Joe // February 24th, 2014 //
»
Adobe: We’re Making ‘Outsize’ Investments In Video, Mobile

Brad Rencher, SVP and GM of the digital marketing business unit at Adobe Systems, oversees the six-product-strong Adobe Marketing Cloud, which crossed the $1 billion mark in business for fiscal year 2013. Onstage at Industry Preview 2014, Rencher said that ad tech, marketing and enterprise technology are “becoming one and the same.” It’s certainly reflective… Continue reading »
by Kelly Liyakasa // January 23rd, 2014 //
»
Wunderman, MEC’s Data-Driven Debut A Hat Tip To Agency Evolution

WPP Group’s digital and direct marketing agency Wunderman and its media-buying agency MEC have launched a joint venture called CHOREOGRAPH to address converging client demands in paid, earned and owned media. The proliferation of cross-channel marketing campaigns and the subsequent need to marry transactional, customer and demographic data with audience-level information drove CHOREOGRAPH’s creation. “Over… Continue reading »
by Kelly Liyakasa // December 16th, 2013 //
»
Adobe Q4: Cites Strength In Marketing Cloud Suite

Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes Adobe Analytics, Adobe Social, Adobe Target, Adobe Media Optimizer, Adobe Campaign and Adobe Experience Manager, “continues to do exceedingly well,” said Adobe CEO Shantanu Narayen during the Q4 earnings call… Continue reading »
by Kelly Liyakasa // December 13th, 2013 //
»
Adobe Analytics Adds Real-Time Visualization And ‘Anomaly Detection’

A significant update to Adobe’s Analytics suite seems almost on cue from Google, which recently formalized data-driven attribution modeling for Analytics Premium users. One new feature, Anomaly Detection, helps users identify statistical anomalies in their marketing data —  useful for incident detection or to expose new areas of opportunity. “The more advanced feature we’re announcing… Continue reading »
by Kelly Liyakasa // October 15th, 2013 //
»
 

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