DTC brand operators and other ecommerce marketers are attracted to expertise coming from someone who can show how they made it work for themselves “with skin in the game,” says Barry Hott, a marketing consultant and new head of growth for the DTC candy brand Rotten.
Some form of retail media standardization seems inevitable at this point. But retail media campaigns defy the notion of standardization.
This week, we’re digging into the DTC biz. Not the metrics or the paid media, exactly, but the information and personal support systems that have grown up as people in the industry experienced wild ups and downs of both business and personal well-being.
It’s called “Prime Day” because you need a Prime, but the other definition of the word “prime” is rather apt. Amazon’s real superpower is its indivisibility.
“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman.
Motion raised $6 million this week and is riding a wave of creative-focused martech, such as Memorable AI raising $2.5 million last October and ad tech vet Omar Tawakol launching Rembrand in February.
