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»adecn

Ad Exchange AdECN Acquired By Microsoft

Feeling it couldn't be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range. In the wake of previous advertising exchange platform purchases such as Google's $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!'s $700 million purchase of RightMedia and RMX,... Continue reading »
by AdExchanger // July 27th, 2007 //
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