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Privacy Group Asks European Regulators To Test GDPR Against Seven Tech Companies

Privacy advocates in the UK filed a series of complaints Thursday against Criteo, Tapad, Quantcast, Acxiom, Oracle, Equifax and Experian, questioning whether consumer profiling is legal under GDPR. Watchdog group Privacy International is claiming that the way many ad tech and data companies use data is in direct contravention to Europe’s new privacy law. The... Continue reading »
by Allison Schiff // November 8th, 2018 //
»
Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel

The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the Facebook tracking pixel so that businesses can keep targeting their ads and measuring their campaigns without relying on third-party cookies. Facebook confirmed... Continue reading »
by Allison Schiff // October 5th, 2018 //
»
Vendors Mull The Impact Of Apple’s iOS 10 Ad Tracking Limitations

Apple’s Limit Ad Tracking (LAT) feature is about to have a few more limits in iOS 10. Although Apple has allowed users to opt out of seeing interest-based advertising since iOS 6, vendors and advertisers could still use device IDs for functions like frequency capping, attribution, debugging and fraud detection. No longer. In iOS 10,... Continue reading »
by Allison Schiff // September 7th, 2016 //
»
The FTC Seeks Clarity On Cross-Device Tracking – But Opt-Out Remains A Murky Mire

If policymakers, academics, privacy researchers and technologists have trouble making sense of the cross-device landscape, what chance does the average consumer have? Even the tech-savvy crowd that gathered in Washington, DC, for the cross-device workshop hosted by the Federal Trade Commission on Monday admitted they don’t always have their finger on the pulse, try as... Continue reading »
by Allison Schiff // November 16th, 2015 //
»
Verizon Has Given The Zombie Cookie A Kill Switch

Verizon’s zombie cookie is now killable. In a development initially reported by The New York Times, the telco will allow its users to opt out from what the privacy community and a censorious media referred to as a “zombie cookie.” Previously, there was no way to opt out of Verizon’s persistent tracking mechanism. Users could opt out of having... Continue reading »
by Allison Schiff // January 30th, 2015 //
»
Mobile DSP, Ad Net Or Agency? Vendor Overlap Sows Confusion

Mobile advertising is still emerging as a category but the vendor landscape is already crowded with platforms offering overlapping feature sets. As mobile ad networks, data management platforms, targeting firms and other technologies continue to pile up, drawing a clear line between these services and guarding against conflicts of interest is getting harder, according to... Continue reading »
by Judith Aquino // September 16th, 2013 //
»
 

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