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»360i

3 Ways Google Can Grow In Search

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Google recently launched a display test on its coveted search results page. It was done quietly, with only a few test partners and little fanfare.… Continue reading »
by AdExchanger // November 4th, 2013 //
»
In The ‘Sacred’ News Feed, Programmatic Buyers Must Follow Different Rules

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kolin Kleveno, director of performance display at 360i. With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher… Continue reading »
by AdExchanger // August 9th, 2013 //
»
Oreo’s ‘Overnight Success’ In Social Media Was 100 Years In The Making

Oreo’s humorous tweet referring the temporary power outage at the Super Dome in New Orleans that halted the Super Bowl action between the ultimately victorious Baltimore Ravens over the San Francisco 49ners was hailed as the marketing play of the game. Oreo’s message that “you can still dunk in the dark” caught fire on Twitter,… Continue reading »
by David Kaplan // March 12th, 2013 //
»
Viewability: The Path to Less Digital Waste

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Sanfilippo, group media director at 360i.  Below the fold, partial ad loads, and other related (and unwanted) occurrences on the island of misfit banners are the digital equivalents… Continue reading »
by AdExchanger // November 20th, 2012 //
»
More Clients Take a ‘Facebook Pause,’ Says 360i’s Belsky

Dentsu-owned 360i is well known for “earned” and social media strategies, but about half its revenue comes from paid media billings, search, and analytics. The agency has solved complex data problems for the likes of Capital One, J.C. Penney, and NBC Universal, and it’s positioning for a future of ballooning analytics requirements. EVP Jared Belsky… Continue reading »
by Zach Rodgers // August 7th, 2012 //
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