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»360i

The Top 10 Programmatic Agencies

  By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their... Continue reading »
by AdExchanger // December 11th, 2017 //
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Nat Geo Prizes Engagement, Not ROI, While Experimenting With ‘Genius’ Chatbot

National Geographic isn’t obsessing over the metrics for its Albert Einstein Facebook Messenger bot. “We want this to be fun – and if you try to measure ROI on something like this, you’re just setting yourself up to fail,” said Dennis Camlek, EVP of strategy and consumer marketing at National Geographic. Nat Geo launched the bot... Continue reading »
by Allison Schiff // June 20th, 2017 //
»
In Big Media Reviews, It’s The Little Things That Matter

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. It’s no secret that there’s been a massive uptick in media reviews in recent years, a trend that shows no signs of slowing. Unsurprisingly, the... Continue reading »
by AdExchanger // April 24th, 2017 //
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How 360i Became A Full-Service Media Agency

Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,” said Chairman Bryan Wiener. Rather, it buys all media – roughly $1.5 billion worth – in-house. And programmatic, he said, should be integrated into 360i’s “overall offering.” 360i originally focused on search... Continue reading »
by Alison Weissbrot // December 8th, 2016 //
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360i CEO Sarah Hofstetter On The DNA Of A Modern Lead Agency

360i – the digital agency recently recognized by the Forrester Wave – prides itself on its ability to adapt to rapid changes in technology. “Marketers need agencies that are adaptable, but still retain the fundamentals,” CEO Sarah Hofstetter said. Forrester singled out 360i’s strong data chops, its ability to facilitate collaboration rather than competition between... Continue reading »
by Alison Weissbrot // November 9th, 2016 //
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An Analytics-Driven Culture: Imperative For The Modern Marketer

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Technology advancements, such as beacons, DMPs, attribution platforms and geotargeting, have spawned larger volumes of more precise data, creating opportunities to truly understand how various... Continue reading »
by AdExchanger // October 14th, 2015 //
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Math For Marketers: Why Attribution Is Upside-Down

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Geraghty, senior vice president of advanced analytics and decision sciences at 360i. There’s an old space race story that NASA spent $2 million to develop an anti-gravity pen, while... Continue reading »
by AdExchanger // July 25th, 2014 //
»
BlueKai And Oracle: Agencies Comment On The Concerns And Opportunities

Is the union between Oracle and BlueKai, in the words of Ovum Research Senior Analyst Gerry Brown, a case of “the cat amongst the pigeons?” There might be some credence to the idea. As Brown points out, BlueKai is (or has been) a champion of open systems. Oracle is not. “Certainly few BlueKai partners will... Continue reading »
by Ryan Joe // February 25th, 2014 //
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3 Ways Google Can Grow In Search

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Google recently launched a display test on its coveted search results page. It was done quietly, with only a few test partners and little fanfare.... Continue reading »
by AdExchanger // November 4th, 2013 //
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In The ‘Sacred’ News Feed, Programmatic Buyers Must Follow Different Rules

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kolin Kleveno, director of performance display at 360i. With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher... Continue reading »
by AdExchanger // August 9th, 2013 //
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