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To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

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Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

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By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.

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How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser

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