Facebook's News Feed Ads: Now Real-Time Biddable

Facebook will surface News Feed inventory in its six-month-old exchange, creating more visibility and engagement for retargeted ad placements on the site. Facebook Exchange previously was restricted to ads in the right rail, where response rates are a fraction of what advertisers get in the News Feed. The company’s decision to make them biddable in … Continue reading Facebook’s News Feed Ads: Now Real-Time Biddable