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»Social Exchange

Facebook Insists FBX Isn’t Getting Cut From Its Growing Ad Stack

Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently, some ad industry insiders are skeptical of its future. When asked directly about FBX’s future at AdExchanger's Industry Preview conference, David Fischer, Facebook's VP of business and marketing partnerships, said... Continue reading »
by Ryan Joe // January 23rd, 2015 //
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Facebook's News Feed Ads: Now Real-Time Biddable

Facebook will surface News Feed inventory in its six-month-old exchange, creating more visibility and engagement for retargeted ad placements on the site. Facebook Exchange previously was restricted to ads in the right rail, where response rates are a fraction of what advertisers get in the News Feed. The company's decision to make them biddable in... Continue reading »
by Zach Rodgers // March 26th, 2013 //
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Anointed As Facebook Ad Partner, Kenshoo Explores The Value Of Social

After a few months of preparation, digital marketing tech provider Kenshoo unveiled a number of new tools this week as part of its Kenshoo Enterprise 4.7 software upgrade, including integrated organic and paid search reporting. The Israeli company, which has U.S. operations in San Francisco, New York and Chicago, as well as in China and... Continue reading »
by David Kaplan // July 25th, 2012 //
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Marketers: Stop Griping About Facebook And Embrace Segmentation

"Social Exchange" is a column focused on the evolving roles of social media in online advertising. Ed Kats is president of MediaWhiz, a performance marketing and integrated digital media agency. MediaWhiz is part of the Hyper Marketing Inc. network.  Some marketers love to bash Facebook ads. We saw it in the immediate aftermath of General... Continue reading »
by AdExchanger // July 13th, 2012 //
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Too Many Friends, Not Enough Meaningful Connections

"Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Why wasn’t I happier last week when The New York Times (NYT) rolled out Facebook Connect, allowing readers to “connect” through their Facebook accounts? After all, I’m... Continue reading »
by Ad Traders // September 16th, 2010 //
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What Marketers Can Learn From The Google-MySpace Ad Deal Failure

"Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. When Google and MySpace inked a $900 million dollar search and contextual ad deal back in 2006, many heralded it as the coming of age of social... Continue reading »
by Ad Traders // July 21st, 2010 //
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Do I Like "Like"?

"Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It was inevitable.  Facebook announces a new platform and the emails start flooding in. “Do I like ‘Like?’” they asked. As Facebook continues to position social as... Continue reading »
by Ad Traders // June 1st, 2010 //
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The New Publisher Revenue Stream: Data

"Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. There has been a lot of discussion around Mediaweek’s April 4th article “Web Publishers, Ad Nets at Odds”, where WSJ.com and several other major publishers accuse InterCLICK... Continue reading »
by Ad Traders // April 26th, 2010 //
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Let’s All Do More With Less

"Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Data is one of today’s hottest industry topics, and managing it well will drive the future of online advertising. DSPs, ad networks, exchanges, and publishers are falling... Continue reading »
by Ad Traders // March 12th, 2010 //
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Getting Active With The Social Graph

"Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. The rise of social tools has given the publishing industry an opportunity to leverage connections to increase traffic and time spent with their core audience, while attracting... Continue reading »
by Ad Traders // February 8th, 2010 //
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