chapell

From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.

Google recently settled a class-action lawsuit by agreeing to create an off-switch for data sharing in bid requests. Huge deal, right? So why isn’t anyone talking about it?

Netflix announces a new way to measure viewership; streaming and smart TV companies face data collection investigations; and Polymarket ads incentivized losing bets.

The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse those platforms will look.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, founder of law firm Chapell & Associates. The UK’s Competition and Markets Authority (CMA) has raised significant issues with respect to the Privacy Sandbox and Google’s proposed depreciation […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Like most of you, I’ve been following Google’s announcement of the Privacy Sandbox, the eventual depreciation of third-parties cookies in Chrome and the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. There’s been lots to take in over the past month. During those moments when you’re not focusing on the safety of loved ones, you […]

College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most college newspapers don’t have a systematic way to sell their inventory. Student-run outlets generally have reps to pound the pavement, visiting small businesses – their bread and butter – one by one to drum up ad […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. When the ad tech world started thinking about GDPR enforcement in late 2017 or early 2018, most were fairly confident that EU supervisory […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Apple’s soon-to-be released iOS 11 is generating some fairly significant anxiety in ad tech circles due to how Apple’s Safari browser will treat […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. ProPublica’s Julia Angwin broke the news recently that Google has quietly begun to merge personally identifiable information (PII) with the ad-serving data collected […]

The Verizon/AOL vision is starting to take shape, and it looks a whole lot like Facebook Custom Audiences. But there’s a FCC-shaped question mark looming over the endeavor. The Federal Communications Commission passed sweeping online privacy regulations in October that will require internet service providers to obtain an affirmative opt-in consent before using a customer’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Simmer Down Now Enough with the Apple alarmism, Chris Pedigo of Digital Content Next says in a rebuttal to an AdExchanger column by Alan Chapell. And no, he’s not talking about the headphone jack. Pedigo writes that Chapell’s piece unnecessarily raised fears about Apple’s expanded Limit […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The arms race between consumers and advertisers goes back as far as I can remember. The battle rages on with the myriad of […]

InMobi was the first mobile ad network to get whipped by the Federal Trade Commission under the Children’s Online Privacy Protection Act (COPPA) for tracking geolocation without parental consent – and it’s not going to be the last. “What happened here is a wake-up call for regulators,” said Allison Fitzpatrick, a partner in the advertising, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Until very recently, most ad tech companies based their entire privacy programs on the notion that they don’t collect personal data. As noted […]

Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company that wears two seemingly different hats in the online ad industry. The first is as one of two primary privacy compliance technology providers powering the Digital Advertising […]

The Federal Communications Commission (FCC) on Thursday formally approved its privacy proposal for Internet service providers, despite dissent from several commissioners. “It’s as if we all forgot how the Internet economy actually works today,” said FCC Commissioner Michael O’Rielly, who opposed the proposal aimed at curtailing how telcos and ISPs collect, share and monetize customer […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The rules around the merger of personally identifiable information (PII) with ad-serving data are perhaps the most oft-referenced privacy rules in ad tech. […]

Facebook’s Atlas ad server allows advertisers to target Facebook users not just on Facebook.com, but across the web and app ecosystem. Once a user has logged into Facebook on a device, Atlas can find the user and serve ads just for that person. When he or she acts on the ad, Atlas ties that back to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. I recently provided commentary for a Wall Street Journal article about the Do Not Track (DNT) proposal being crafted by the World Wide […]

A few members of the group charged with creating the spec for a browser-based Do Not Track function have signaled their displeasure with the process by supporting a “contingency plan” that would effectively end the two years of talks without an outcome. But it’s far from clear whether they can find consensus to push that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Matchmaker Facebook is letting some large advertisers match its users to their CRM databases using an email address or phone number. AdAge contrasts it to similar standard practices in the magazine industry, posing the question, do people want or expect this from Facebook? […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires Content Under the YouTube “label,” Google has acquired Next New Networks according to Claire Cain Miller of The New York Times who writes that its Google’s “biggest effort yet to move beyond short, quirky home videos to professionally produced content.” How about […]

Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today’s IAB Networks and Exchanges event today entitled, “Data, Transparency and Privacy.” Among the sound bytes: An interesting give-and-take between Mpire’s AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy’s Nukala On DSPs CEO Murthy Nukala of demand-side platform, Adchemy, says that in his opinion there are five things that current DSPs can’t do for major advertisers in a column on MediaPost. Number one is: “Create highly specific audiences. DSPs do not allow […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek’s Brian Morrisey covers the hiring of Matt Freeman by IPG’s Mediabrands unit. Freeman will “serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm […]