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»Search

Centro Brings Paid Search Into Basis With The Acquisition Of SEM Platform QuanticMind

Centro said on Wednesday that it’s acquiring search engine marketing platform QuanticMind with plans to integrate the technology into its automated ad management platform called Basis. Although Shawn Riegsecker, Centro’s CEO and founder, declined to say how much Centro paid, he did share that QuanticMind reached $10 million in yearly revenue at its pinnacle and... Continue reading »
by Allison Schiff // February 24th, 2021 //
»
If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies.
Search Data Is Becoming A Central Part Of UM’s Strategic Planning Process

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies. “The world has completely changed and there are a lot of stale data sets out there,” said Dominic Joseph, CEO of search intelligence company Captify, which released a self-serve insights, planning and activation platform on Wednesday called Sense. Several... Continue reading »
by Allison Schiff // February 10th, 2021 //
»
Google is rolling out ad products geared to local businesses struggling to adapt to new customer behaviors that have developed since the pandemic started.
Google Prioritizes Local Businesses With New Ad Tools

Google is rolling out ad products geared to local businesses struggling to adapt to new customer behaviors that have developed since the world went screwy in mid-March. It’s become a theme of the pandemic: the biggest of big tech platforms releasing advertising and commerce tools aimed at the smallest of small advertisers. “We recognize the... Continue reading »
by Allison Schiff // September 23rd, 2020 //
»
Walmart Launches Self-Serve Ad Platform, But Retail And Audience Data Isn’t Available – Yet

Walmart claims its programmatic advertising platform and ads API are ready for primetime. On Friday, Walmart Media Group (WMG), the retail giant’s advertising arm, released a self-serve portal so advertisers can directly buy on-site search and sponsored product ads on walmart.com. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital,... Continue reading »
by Allison Schiff // January 3rd, 2020 //
»
Google Offers Call Center Measurement As Sales Calls Become Cool Again

Google launched a customer call center measurement and attribution solution on Wednesday alongside new research on call-based marketing. The product uses a unique identifier placed on Google’s search ads with tap-to-call functionality to tie inbound calls to an AdWords campaign. If the user goes to the company site instead and ends up making a call... Continue reading »
by James Hercher // July 20th, 2016 //
»
Yahoo Signs Search And Ads Deal With Google, But Microsoft Is Still In The Picture

Yahoo is entering into a search pact with Google that will allow it to power its Internet search and ad services with some non-Microsoft juice. According to Yahoo, the agreement with Google provides Yahoo with “additional flexibility to choose among suppliers of search results and ads.” Google’s offering will complement the services already provided by... Continue reading »
by Allison Schiff // October 20th, 2015 //
»
If You Care About Intent Data, Then You Care About Search

Search doesn’t have the sexiest rep – but there’s a reason for that. “The story was very straight for a long time – Google owned search, so what else was there to talk about?” said Mike Yudin, CTO of programmatic search company adMarketplace. “But now we’re seeing the great unbundling of search and I think that’s a... Continue reading »
by Allison Schiff // February 12th, 2015 //
»
Kenshoo Hires Brand And Agency Vet Doug Chavez To Help It Transcend Search

Search and digital marketing platform Kenshoo has hired Doug Chavez as global head of marketing research and content. Chavez will lead a group analyzing data from the Kenshoo platform and producing insights on the search and mobile advertising space. Chavez, previously SVP of emerging media at Universal McCann Worldwide, VP of marketing at RadiumOne, director of marketing... Continue reading »
by Chris Swanicke // June 25th, 2014 //
»
Baidu Sets Its Sights On The Global Market

Chinese search engine Baidu is one of Google’s biggest competitors. The company recently bought China's largest Android app distributor, 91 Wireless, for $1.9 billion and launched its own smart TV. And it is reportedly developing a wearable computing product, a la Google Glass. Baidu reported $1.2 billion in revenues for this year’s second quarter, representing... Continue reading »
by Judith Aquino // September 30th, 2013 //
»
Marin's Search For Display: Slow, Steady, Social

Marin Software is a stalwart of the search space and a minor player in what it calls "performance display." Ten percent of its revenue comes from nonsearch channels, primarily the Google Display Network, Criteo and Facebook. (It's a Preferred Marketing Developer). CEO Chris Lien spoke with AdExchanger about his company's baby steps in programmatic and... Continue reading »
by AdExchanger // August 9th, 2013 //
»
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