TV buyers brightened when Amazon Fire TV made some of its inventory available through the DSPs dataxu and The Trade Desk, bringing real-time bidding to the purchase of CTV inventory.
This week on The Big Story, the team talks about that development and examines the state of RTB in programmatic TV and what sort of Fire TV inventory (and Amazon data, natch) is available.
And of course, we play a little guessing game about Amazon’s motives. Right now, it seems the ecomm giant is trying to juice up demand. But once it hits peak demand, will it pull access, in the same way that YouTube is only available through Google’s Display & Video 360 DSP? Listen in and speculate along with us!
Also, Facebook seems surrounded these days, with the Federal Trade Commission and Department of Justice each launching antitrust investigations. What’s the difference, and how is each federal agency working together? Senior Editor Allison Schiff breaks it down.
And finally, from the annals of It Seemed Like A Good Idea At The Time, we discuss the strange journey of the ad tech startup Ad/Fin, which bet big three years ago when it assisted the ANA and Ebiquity in the famous (or infamous) ad industry transparency report.
That decision turned out to be a major misstep. We take a look at what went down and why.