The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts.
Is blockchain a solution in search of a problem?
This week on The Big Story, members of the AdExchanger editorial team talk about blockchain, the subject of a feature (What’s The Latest For Blockchain In Ad Tech?) that was among our most read stories last week.
In his blockchain story, reporter James Hercher offers a rundown of the tech platforms that are experimenting with blockchain, along with some real marketer examples from the likes of Tyson Foods, Kimberly-Clark and Bayer. Use cases range from campaign reconciliation to trading on media futures.
“If you are a sincere company and you believe in it and want to build a business, it’s hard to stand out from this crowd of bizarre and loud people screaming about the technology,” Hercher says.
Also in this episode: Some of the weirder blockchain story pitches we’ve received, plus a review of Snap’s Q2 earnings.