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»PII

Freelancing During A Pandemic

Being a freelancer right now in the marketing and advertising industry is unpredictable. While some work continues to come in, other projects are sputtering to a halt. But as more marketing professionals get laid off or furloughed, demand for freelance work is on the rise. “We get really good news and then really bummer news… Continue reading »
by Alison Weissbrot // April 6th, 2020 //
»
Twitter’s Sarah Personette: ‘Business Is The Most Personal Thing In The World’

Sarah Personette’s career has taken her on a wild tour around the industry. After graduating from Northwestern in 2001, she landed an agency job at Starcom – taking the interview on a whim. She was on an upward trajectory when she left the agency world to join an upstart social media company called Facebook. “My… Continue reading »
by Alison Weissbrot // January 24th, 2020 //
»
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America

As Facebook’s VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook’s managed service business with small businesses to the largest global brands in the region. These days, that job requires a healthy dose of explanation and apology. Facebook has been raked over the coals throughout 2018 and… Continue reading »
by Alison Weissbrot // August 16th, 2019 //
»
How Cadent’s Jamie Power Helped Shape The Addressable TV Landscape

Jamie Power has been in addressable TV since the early days. After working her way up through the agency world as a media planner and a brief stint in sales, Power joined Modi Media, GroupM’s advanced TV division, in 2013. She’s now chief operating officer at Cadent Addressable, an advanced TV platform head up by… Continue reading »
by Alison Weissbrot // June 7th, 2019 //
»
The Adventurous Life Of ICrossing’s Amanda Betsold

Outside of the office, Amanda Betsold may be found running in an Ironman competition, scuba diving with leopard seals in Antarctica or attempting to climb the seven summits. “I never choose the safe bet,” said Betsold, a programmatic lead at iCrossing. “If I’m going to put effort into something, I want to make it worth… Continue reading »
by Alison Weissbrot // May 6th, 2019 //
»
Nicolle Pangis’ Journey Through Programmatic, From The Beginning

What started with an interest in video production blossomed into a career in programmatic advertising for NCC Media CEO Nicolle Pangis. To pay off her student loans, Pangis took a job in 1999 at 24/7 Media, a pioneering programmatic ad firm, where she worked in affiliate relations with websites that were part of the ad… Continue reading »
by Alison Weissbrot // January 22nd, 2019 //
»
How Julie DeTraglia’s Love Of TV Led Her To Head Research At Hulu

For Julie DeTraglia, what started as an after-school habit watching re-runs of “The Mary Tyler Moore Show,” “Rhoda,” “All in the Family” and “The Carol Burnett Show” turned into a career in network and streaming TV. “It didn’t take long for me to understand that Hulu is the perfect place for me to have landed,”… Continue reading »
by Alison Weissbrot // November 9th, 2018 //
»
How LiveRamp Became Part Of Anneka Gupta’s Identity

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  When Anneka Gupta joined LiveRamp as her first job out of college, she didn’t foresee that she’d be co-CEO seven years later. In fact, she didn’t even know if she wanted to be a… Continue reading »
by Alison Weissbrot // October 5th, 2018 //
»
When It Comes To Diversity, Lindsay Pattison Walks The Talk

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year. While the job’s purpose… Continue reading »
by Alison Weissbrot // August 17th, 2018 //
»
Amobee CEO Kim Perell’s Resilient Rise To The Top

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Kim Perell learned at a young age that it’s OK to fail. “Failure is a great opportunity to learn,” she said. “I saw my parents fail [when I was] growing up. It was more… Continue reading »
by Alison Weissbrot // May 18th, 2018 //
»
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