Adchemy CEO Nukala On DSP Definition; Audience Measurement = Targeting; News Organizations Becoming Tech Companies
Mar, 17, 2010

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Adchemy's Nukala On DSPs CEO Murthy Nukala of demand-side platform, Adchemy, says that in his opinion there are five things that current DSPs can't do for major advertisers in a column on MediaPost. Number one is: "Create highly specific audiences. DSPs do not allow
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Freeman To Oversee IPG's Cadreon Buying Platform; NY Times On The Meter; Alan Chapell Discusses Privacy Debate
Jan, 21, 2010

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek's Brian Morrisey covers the hiring of Matt Freeman by IPG's Mediabrands unit. Freeman will "serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm
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