chapell

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Matchmaker Facebook is letting some large advertisers match its users to their CRM databases using an email address or phone number. AdAge contrasts it to similar standard practices in the magazine industry, posing the question, do people want or expect this from Facebook? […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires Content Under the YouTube “label,” Google has acquired Next New Networks according to Claire Cain Miller of The New York Times who writes that its Google’s “biggest effort yet to move beyond short, quirky home videos to professionally produced content.” How about […]

Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today’s IAB Networks and Exchanges event today entitled, “Data, Transparency and Privacy.” Among the sound bytes: An interesting give-and-take between Mpire’s AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy’s Nukala On DSPs CEO Murthy Nukala of demand-side platform, Adchemy, says that in his opinion there are five things that current DSPs can’t do for major advertisers in a column on MediaPost. Number one is: “Create highly specific audiences. DSPs do not allow […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek’s Brian Morrisey covers the hiring of Matt Freeman by IPG’s Mediabrands unit. Freeman will “serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm […]