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InMobi’s Illegal Location Tracking Debacle Is Just The Tip Of The Iceberg And Regulators Are Chomping At The Bit

Jun, 27, 2016

InMobi was the first mobile ad network to get whipped by the Federal Trade Commission under the Children’s Online Privacy Protection Act (COPPA) for tracking geolocation without parental consent – and it’s not going to be the last. “What happened here is a wake-up call for regulators,” said Allison Fitzpatrick, a partner in the advertising,

by Allison Schiff // June 27th, 2016 //

Is All Personal Data Equal Under The Law?

Jun, 13, 2016

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Until very recently, most ad tech companies based their entire privacy programs on the notion that they don’t collect personal data. As noted

by AdExchanger // June 13th, 2016 //

Is There A Conflict Of Interest Haunting Ghostery’s Business Model?

May, 12, 2016

Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an awkward question for a company that wears two seemingly different hats in the online ad industry. The first is as one of two primary privacy compliance technology providers powering the Digital Advertising

by Allison Schiff // May 12th, 2016 //

The FCC Is Moving Forward With Its Broadband Privacy Rules – But They’re Far From Black And White

Mar, 31, 2016

The Federal Communications Commission (FCC) on Thursday formally approved its privacy proposal for Internet service providers, despite dissent from several commissioners. “It’s as if we all forgot how the Internet economy actually works today,” said FCC Commissioner Michael O’Rielly, who opposed the proposal aimed at curtailing how telcos and ISPs collect, share and monetize customer

by Allison Schiff // March 31st, 2016 //

Is PII Still The Third Rail Of Privacy For Ad Tech?

Oct, 26, 2015

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The rules around the merger of personally identifiable information (PII) with ad-serving data are perhaps the most oft-referenced privacy rules in ad tech.

by AdExchanger // October 26th, 2015 //

Will Facebook’s Atlas Ad Server Alert Privacy Regulators?

Oct, 07, 2014

Facebook’s Atlas ad server allows advertisers to target Facebook users not just on Facebook.com, but across the web and app ecosystem. Once a user has logged into Facebook on a device, Atlas can find the user and serve ads just for that person. When he or she acts on the ad, Atlas ties that back to

by Sarah Sluis // October 7th, 2014 //

‘Do Not Track’: Great For Internet Giants Like Google And Facebook

May, 29, 2014

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. I recently provided commentary for a Wall Street Journal article about the Do Not Track (DNT) proposal being crafted by the World Wide

by AdExchanger // May 29th, 2014 //

Privacy Advocates Reach For Cyanide Pill On ‘Do Not Track’ Process

Jun, 14, 2013

A few members of the group charged with creating the spec for a browser-based Do Not Track function have signaled their displeasure with the process by supporting a “contingency plan” that would effectively end the two years of talks without an outcome. But it’s far from clear whether they can find consensus to push that

by Zach Rodgers // June 14th, 2013 //

Matching Ads On Facebook; Microsoft On Do-Not-Track

Sep, 12, 2012

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Matchmaker Facebook is letting some large advertisers match its users to their CRM databases using an email address or phone number. AdAge contrasts it to similar standard practices in the magazine industry, posing the question, do people want or expect this from Facebook?

by AdExchanger // September 12th, 2012 //

YouTube Adds Next New Networks; Skype Thinking Display; What They Know About TV

Mar, 08, 2011

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires Content Under the YouTube “label,” Google has acquired Next New Networks according to Claire Cain Miller of The New York Times who writes that its Google’s “biggest effort yet to move beyond short, quirky home videos to professionally produced content.” How about

by AdExchanger // March 8th, 2011 //

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