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Is PII Still The Third Rail Of Privacy For Ad Tech?

Oct, 26, 2015

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The rules around the merger of personally identifiable information (PII) with ad-serving data are perhaps the most oft-referenced privacy rules in ad tech.

by AdExchanger // October 26th, 2015 //

Will Facebook’s Atlas Ad Server Alert Privacy Regulators?

Oct, 07, 2014

Facebook’s Atlas ad server allows advertisers to target Facebook users not just on Facebook.com, but across the web and app ecosystem. Once a user has logged into Facebook on a device, Atlas can find the user and serve ads just for that person. When he or she acts on the ad, Atlas ties that back to

by Sarah Sluis // October 7th, 2014 //

‘Do Not Track’: Great For Internet Giants Like Google And Facebook

May, 29, 2014

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. I recently provided commentary for a Wall Street Journal article about the Do Not Track (DNT) proposal being crafted by the World Wide

by AdExchanger // May 29th, 2014 //

Privacy Advocates Reach For Cyanide Pill On 'Do Not Track' Process

Jun, 14, 2013

A few members of the group charged with creating the spec for a browser-based Do Not Track function have signaled their displeasure with the process by supporting a "contingency plan" that would effectively end the two years of talks without an outcome. But it's far from clear whether they can find consensus to push that

by Zach Rodgers // June 14th, 2013 //

Matching Ads On Facebook; Microsoft On Do-Not-Track

Sep, 12, 2012

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Social Matchmaker Facebook is letting some large advertisers match its users to their CRM databases using an email address or phone number. AdAge contrasts it to similar standard practices in the magazine industry, posing the question, do people want or expect this from Facebook?

by AdExchanger // September 12th, 2012 //

YouTube Adds Next New Networks; Skype Thinking Display; What They Know About TV

Mar, 08, 2011

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Acquires Content Under the YouTube "label," Google has acquired Next New Networks according to Claire Cain Miller of The New York Times who writes that its Google's "biggest effort yet to move beyond short, quirky home videos to professionally produced content." How about

by AdExchanger // March 8th, 2011 //

Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace

May, 03, 2010

Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today's IAB Networks and Exchanges event today entitled, "Data, Transparency and Privacy." Among the sound bytes: An interesting give-and-take between Mpire's AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel.

by AdExchanger // May 3rd, 2010 //

Adchemy CEO Nukala On DSP Definition; Audience Measurement = Targeting; News Organizations Becoming Tech Companies

Mar, 17, 2010

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Adchemy's Nukala On DSPs CEO Murthy Nukala of demand-side platform, Adchemy, says that in his opinion there are five things that current DSPs can't do for major advertisers in a column on MediaPost. Number one is: "Create highly specific audiences. DSPs do not allow

by AdExchanger // March 17th, 2010 //

Freeman To Oversee IPG's Cadreon Buying Platform; NY Times On The Meter; Alan Chapell Discusses Privacy Debate

Jan, 21, 2010

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek's Brian Morrisey covers the hiring of Matt Freeman by IPG's Mediabrands unit. Freeman will "serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm

by AdExchanger // January 21st, 2010 //

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