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»One Question

One Question: How Are The Slices In The Marketing Dollar Evolving Today?

Often, a question doesn't have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question - and providing a bit of space for it. Today's participant is Tolman Geffs, Co-President of Jordan, Edmiston Group, which provides investment banking services in the media and information... Continue reading »
by AdExchanger // March 24th, 2011 //
»
One Question: Why Is Cross‑Channel Attribution Important To The Marketer?

Often, a question doesn't have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question - and providing a bit of space for it. Today's participant is David Skinner, SVP Client Solutions / Account Management at [x+1], an online targeting platform. He recently answered the... Continue reading »
by AdExchanger // March 21st, 2011 //
»
One Question: Do You Think An Agency Trading Desk Can Be Successful?

Often, a question doesn't have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question - and providing a bit of space for it. Today's participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question... Continue reading »
by Ad Traders // March 2nd, 2011 //
»
One Question: How Does The Complex, Digital Ad Ecosystem Today Get Simplified?

Often, a question doesn't have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question - and providing a bit of space for it. Today's participant is John Donahue, CTO of BuzzLogic, a conversational media solution company, who recently answered the following question during... Continue reading »
by AdExchanger // January 21st, 2011 //
»
One Question: What Do You See At The Heart Of The Debate Around Consumer Privacy?

Often, a question doesn't have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question - and providing a bit of space for it. Today's participant is Spanfeller Media Group CEO Jim Spanfeller who recently answered the following question during a conversation with AdExchanger.com...... Continue reading »
by AdExchanger // January 4th, 2011 //
»
One Question: How Does Programmatic Buying Become Attractive To The Brand Marketer?

Often, a question doesn't have an easy answer in the digital advertising business.  This is a new column devoted to an answer to a single question - and providing a bit of space for it. Today's participant is TRAFFIQ Chief Product Officer Eric Picard who recently answered the following question during a conversation with AdExchanger.com...... Continue reading »
by Ad Traders // November 22nd, 2010 //
»
 

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