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»On The Ecosystem

Mediaocean Links Up With DSPs To Automate Programmatic Workflows

Workflow management software provider Mediaocean will integrate with four demand-side platforms (DSPs) to automate programmatic account management and billing for its agency partners, the company announced Wednesday. The program, announced at AdExchanger’s Programmatic I/O conference in New York City and called Connect Programmatic, launches with DSPs TubeMogul, The Trade Desk, Rocket Fuel and MediaMath on... Continue reading »
by Alison Weissbrot // October 26th, 2016 //
»
With Changing Auction Mechanics, More Agencies Go Direct To Publisher

The ability to buy directly from a publisher, both programmatically and through direct integrations, is transforming agency media-buying practices. Premium inventory is going programmatic thanks to private marketplaces (PMPs) and programmatic guaranteed deals. Meanwhile, header technology has reinvented the way buyers connect with some media sellers. These converging trends have empowered more agencies to go... Continue reading »
by Alison Weissbrot // October 24th, 2016 //
»
Luma And JEGI: Ad Tech Companies Shouldn’t Bet On A Chinese Buyout

Are the Chinese buyers that have been feasting on Western ad tech companies just starting on their appetizers? Eastern buyouts marked the biggest shift in merger and acquisition (M&A) activity in the ad tech space this past quarter, said Terry Kawaja, CEO of Luma Partners, which released its Q3 M&A report on Friday. “What’s been... Continue reading »
by Alison Weissbrot // October 3rd, 2016 //
»
Integral Ad Science Steps Up Its Anti-Fraud Game With Swarm Acquisition

As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight. To scale its fraud detection capabilities, viewability and verification measurement vendor Integral Ad Science (IAS) has acquired bot detection company Swarm. Terms of the deal, which was announced Friday, were not disclosed. “Fraud is not going away, it’s getting more sophisticated,”... Continue reading »
by Alison Weissbrot // July 11th, 2016 //
»
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain

If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the epicenter of European advertising. It will, however, have to adjust as the world transacts differently with the British media market. The country is expected to invest twice as much in digital media... Continue reading »
by Alison Weissbrot // June 28th, 2016 //
»
Gartner’s Magic Quadrant: Agencies Must Adapt In The Face Of New Competition

Publicis Groupe's Publicis.Sapient platform was a big winner in Gartner Research's ranking of digital agencies, released Friday. Publicis.Spaients's three digital agency brands, Razorfish, SapientNitro and Digitas LBI were recognized as “Leaders” in the research firm's Magic Quadrant for global digital marketing agencies. Gartner reserves the Leader designation for companies that exhibit both completeness of vision... Continue reading »
by Alison Weissbrot // April 5th, 2016 //
»
Fraud And Data Ruptures Could Spark A Consumer Revolt

Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger's CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. As adland moves to clean up the supply chain and weed out fraud, the consumer perspective on data safety risks is becoming an afterthought. Fatemeh... Continue reading »
by Liz Rowley // May 15th, 2015 //
»
What If Online Doesn't Work For Branding?

Jerry Neumann is a partner in Neu Venture Capital, a New York City-based seed-stage investor group with investments in 33Across, Metamarkets, PerformLine, The Trade Desk, Optim.al, Media Armor, and Yieldbot among others. Jokes all start with one of a few stock set-ups. "A man walked into a bar." But the punchlines are all different. VC... Continue reading »
by AdExchanger // April 16th, 2012 //
»
The Digital Advertising Ecosystem Needs More People Says Angel Investor Neumann

Ad tech angel investor (33Across, Flurry, Magnetic, Metamarkets, PerformLine, The Trade Desk, XA.net, and Yieldbot among others) Jerry Neumann recently spoke to AdExchanger.com about his views of the digital advertising ecosystem today. Click below or keep scrolling to read his answers... What is missing in the digital ad ecosystem today? Is there room for more... Continue reading »
by AdExchanger // April 11th, 2011 //
»

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