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»Omnichannel

Loyalty Underpins 2nd Time Around’s Omnichannel Strategy

There was a problem with 2nd Time Around’s paper-based loyalty program. No one was using it. “It was an inconsistent experience, it wasn’t trackable and we didn’t get any data out of it,” said Kristin Kohler Burrows, president and CEO of 2nd Time Around, a fashion consignment retailer that operates more than 40 stores across... Continue reading »
by Allison Schiff // April 5th, 2016 //
»
Netsertive Lays The Pipes From Brands To Local Distributors

Local merchants selling CPG products and home appliances don’t have the resources to prioritize marketing, especially in digital channels. That’s a problem for CPG brands and appliance manufacturers, who know that some of the biggest buys happen in-store. Enter Netsertive, which in 2009 set out to bridge the gap between brands and local distributors. It... Continue reading »
by Alison Weissbrot // March 10th, 2016 //
»
One-to-One Consumer Connections Spur Two LiveRamp Partnerships

A couple of partnerships have popped out of RampUp, a Tuesday conference centered around Acxiom’s data onboarding service, which has since been integrated into a unit called Connectivity. The common theme – probably not surprisingly – is the ability to do one-to-one matching. Adobe Audience Manager: From Device Matching To Individual/Household Matching First, Adobe and... Continue reading »
by Ryan Joe // February 23rd, 2016 //
»
Acxiom Ramps Up Its Positioning Around Data Infrastructure

There have been some significant organizational shifts within Acxiom in recent years. While the company was mostly known as a seller of third-party data sets – at least, by lawmakers in Washington – or as a builder of large, complex databases, Acxiom now wants to be considered a data infrastructure provider. That is, it wants... Continue reading »
by Ryan Joe // February 23rd, 2016 //
»
Dreamforce: With Eye On The Internet Of Things, Salesforce Unveils Beta IoT Cloud

The technological problem with the Internet of Things (IoT) is that various connected devices, household appliances and vehicles all have different operating systems with different communication or data collection methods. This means they can’t talk to each other because they don’t speak the same language. “Information isn't valuable without an infrastructure to make it actionable... Continue reading »
by Ryan Joe // September 15th, 2015 //
»
Why Google And Facebook Won’t End The Need For Probabilistic Cross-Device Pairing

The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. It would seem that Facebook, Google and a very short list of others with access to login data at scale have cross-device cinched. But... Continue reading »
by Allison Schiff // August 17th, 2015 //
»
Acxiom Still Evolving, Currently In Growth Phase

The story of Acxiom is one of constant evolution. Consequently, it’s also in what seems like a perpetual growth phase. With the development of its data-management platform Audience Operating System and its acquisition of data onboarder LiveRamp, it seemed to become a neutral infrastructure provider, the pipes facilitating the flow of information across its clients’... Continue reading »
by Ryan Joe // August 5th, 2015 //
»
CES 2015: The Internet Of Things Beckons Brands, But Data Barriers Are Real

If CES 2015 has a theme – at least, one relevant to marketers – it’s the way the Internet of Things (IoT) phenomena opens up new data channels. Whereas 2014's event focused on the surface – Wow! A texting washing machine! – interest this year has revolved around the way these devices and appliances might one... Continue reading »
by Ryan Joe // January 9th, 2015 //
»
New Cross-Device Messaging Tool Is Big For Kahuna

There’s nothing more cliché in the ad world than the phrase “right message, right time.” But as the cross-device game heats up, it’s a platitude that’s gaining a new lease on life. Kahuna, a Sequoia Capital-backed mobile marketing startup which raised $11 million in Series A funding in February, aims to tackle the cross-device messaging... Continue reading »
by Allison Schiff // November 13th, 2014 //
»
Digital OOH Sellers Automate, But Resist RTB

Digital out-of-home (OOH) ad sellers are looking for a boost from ad tech, but obstacles remain if the marketplace is to ever resemble online advertising. Digital billboard advertising today is reminiscent of the early days of ad tech in online advertising, according to industry veterans, with ad tech vendors making inroads with sellers such as... Continue reading »
by Chris Swanicke // September 22nd, 2014 //
»
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