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»Omnichannel

AdQuick Launches Look-Alike Modeling For Outdoor Advertising

Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the process of buying billboards and transit ads is like wrangling cats. To try and get more advertisers on board, AdQuick, a startup backed by Reddit co-founder Alexis Ohanian, is creating an online marketplace for buying... Continue reading »
by Allison Schiff // June 3rd, 2019 //
»
Foursquare Acquires Placed From Snap, Raises $150 Million

Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is going to fund the acquisition. The rest is earmarked for R&D. The deal, announced early Friday morning, comes less than two years after... Continue reading »
by Allison Schiff // May 31st, 2019 //
»
Firefly, A Startup For Digital Billboards Atop Rideshare Cars, Raises $30 Million

Firefly is moving fast. On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare vehicles and taxis and then splits the revenue with drivers, announced its expansion into New York City, the acquisition of digital ad company Strong Outdoor and $30 million in Series A funding. The round,... Continue reading »
by Allison Schiff // May 30th, 2019 //
»
UCLA Offers Advertisers A New Way To Buy Traditional Media

National advertisers don’t particularly covet college media inventory. The buying process is manual and clunky, and the ad is often just an image slapped onto a rudimentary webpage. And don’t even think about any meaningful ad verification. On the other hand, college media reaches a demographic that is very much coveted: affluent 18- to 24-year-olds... Continue reading »
by Ryan Joe // July 30th, 2018 //
»
Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement

Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner. Solid measurement is what seals the deal with marketers, said Brian Berner, head of US sales at Spotify. “Many of our [brand] partners have a brick-and-mortar presence, so we’ve seen increased demand for measurement that showcases how our ad platform connects... Continue reading »
by Allison Schiff // June 14th, 2018 //
»
At TGI Fridays, Cross-Channel Messaging Is A Dish Best Served Personalized

TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization. AI tech is a strategic investment area for the casual dining restaurant chain this year, said James Washington, TGIF’s product manager for digital platforms. Top-of-the-agenda use cases include improving the dining experience and enhancing the brand’s cross-channel messaging strategy, both of which hinge... Continue reading »
by Allison Schiff // January 25th, 2018 //
»
Facebook Rolls Out Online Retargeting Based On Offline Activity

Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world. “Reporting on the impact of ads is great, but other companies provide something similar,” said Gabriel Francis, global product marketing lead for the offline sales group at Facebook. “We’re letting people actually do something with those reports.” Google’s offline... Continue reading »
by Allison Schiff // September 21st, 2017 //
»
IPONWEB Brings On Jana Jakovljevic To Help Brands And Pubs Take Back Control Of Ad Tech

IPONWEB might have made its name building ad tech for other vendors, but it’s increasingly hoping to directly service agencies, brands and publishers. An expanding 35% of IPONWEB’s business comes directly from media buyers and owners, and in late February, the company brought on Rubicon Project and Spotify vet Jana Jakovljevic to build out its... Continue reading »
by Alison Weissbrot // April 3rd, 2017 //
»
MWC 2017: Advertisers Want To Shed A Little Middleman Weight

Fragmentation is to the buy side what agita is to a stomach: upsetting. “Data is perhaps the most important asset we have as an advertising agency,” said Mauricio Sabogal, global CEO of WPP's Kinetic Worldwide, during the Modern Marketing Summit at the Mobile World Congress on Monday in Barcelona. “There are too many companies managing... Continue reading »
by Allison Schiff // February 28th, 2017 //
»
LUMA On Omnichannel: It’s Really Starting To Come Together

Brian Andersen, a partner at LUMA Partners, will read the tea leaves on marketing clouds and omnichannel marketing at Industry Preview on January 18 in New York City. Remember when everyone kept predicting the seminal year of mobile, year after year, until the question became moot because mobile was everywhere? The same thing is happening... Continue reading »
by Allison Schiff // January 6th, 2017 //
»
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