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»Omnichannel

From QR Codes To Audio Retargeting, New Creative Formats Aim For Performance Budgets

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, tried-and-true technologies like retargeted display ads and QR codes are making audio and video formats more actionable. The secret ingredient here is the personal mobile device,… Continue reading »
by Anthony Vargas // May 4th, 2022 //
»
teve Gerber, Zeta Global’s president and chief operating officer
Zeta Global Has A Muted IPO, But ‘We’re In It For The Long Haul’

Mar tech platform Zeta Global, or shall we say ZETA, became the latest unicorn to canter into the public market Thursday with its shares modestly priced at $10. Although Zeta’s stock came in at the low end of the pre-IPO anticipated range of $10 to $12, and the first trade clocked in at just over… Continue reading »
by Allison Schiff // June 10th, 2021 //
»
Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group
6 Key Facts About The New Walgreens Ad Network

Retail media networks are having a moment, because they’re positioned to add relevance in a cookieless world, says Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group (WAG). Walgreens put a bow on its retail media network, dubbed WAG, in early December. But the launch is part of a larger… Continue reading »
by Allison Schiff // December 21st, 2020 //
»
Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta.
Nielsen Has An ID Resolution Solution On The Docket For Early 2021

Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta. “We’ve been working aggressively on our cross-platform journey for the last couple of years,” said Mainak Mazumdar, Nielsen’s chief data officer. “But we accelerated this when we started to see what was… Continue reading »
by Allison Schiff // November 19th, 2020 //
»
Erin Condon, VP of front store and omnichannel marketing at CVS Health
The Top 6 Things You Should Know About CVS’ Retail Media Network

The CVS Media Exchange (CMX), CVS Pharmacy’s new ad network, launched in August. But it was in the works before COVID-19 hit. The pandemic makes for interesting timing, though. “Ecommerce and omnichannel shopping were already on the rise,” said Erin Condon, VP of front store and omnichannel marketing at CVS Health. “But in a post-COVID… Continue reading »
by Allison Schiff // October 2nd, 2020 //
»
Trampoline Brand Springfree Uses CDP Tech To Lower Its CPA By Leaps And Bounds

Not everyone’s in the market for a trampoline. And with the rising cost of customer acquisition, it’s vital to get the jump on consumers who are serious about making what’s both a niche and pricey purchase. For that, you need unified data across channels, said Saugar Sainju, VP of growth marketing at Goba Sports Group,… Continue reading »
by Allison Schiff // January 20th, 2020 //
»
Walmart: Competition From Amazon Is Real, But ‘Omnichannel Is What Makes Us Different’

Walmart launched a self-serve ad platform and an ads API marketing partner program on Friday to make it easier for marketers to buy search ads on its site. Previously, Walmart’s sponsored product ads were only available as a managed service through company reps. Although Amazon began beta testing its self-serve ad platform in 2017, Walmart has… Continue reading »
by Allison Schiff // January 6th, 2020 //
»
AdQuick Launches Look-Alike Modeling For Outdoor Advertising

Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the process of buying billboards and transit ads is like wrangling cats. To try and get more advertisers on board, AdQuick, a startup backed by Reddit co-founder Alexis Ohanian, is creating an online marketplace for buying… Continue reading »
by Allison Schiff // June 3rd, 2019 //
»
Foursquare Acquires Placed From Snap, Raises $150 Million

Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is going to fund the acquisition. The rest is earmarked for R&D. The deal, announced early Friday morning, comes less than two years after… Continue reading »
by Allison Schiff // May 31st, 2019 //
»
Firefly, A Startup For Digital Billboards Atop Rideshare Cars, Raises $30 Million

Firefly is moving fast. On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare vehicles and taxis and then splits the revenue with drivers, announced its expansion into New York City, the acquisition of digital ad company Strong Outdoor and $30 million in Series A funding. The round,… Continue reading »
by Allison Schiff // May 30th, 2019 //
»
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