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»Networking

The Myths And Realities of Retargeting

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Richard Frankel, President, of Rocket Fuel, Inc. He says there’s no doubt about it It was the myth of fingerprints I’ve seen them all and man They’re all the same –        Paul Simon, Graceland One… Continue reading »

by Ad Traders // January 15th, 2010 //
»
Paid, Earned and Shared – Getting Rich with Social

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Historically, media value was determined by a relatively simple calculation: divide campaign cost by the number of persons reached within a specified target segment expressed in thousands.… Continue reading »

by Ad Traders // January 5th, 2010 //
»
Is BT Just A Sales Tool?

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have heard in a long time.  We were talking about Behavioral Targeting (BT) and he said, “In my experience BT is a much… Continue reading »

by Ad Traders // December 14th, 2009 //
»
Transparency Versus Control: Which Matters More in Network Buys?

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Over the last several months there have been numerous reports about fraud impacting all facets of the online advertising industry – publishers, networks, agencies – and ultimately,… Continue reading »

by AdExchanger // December 9th, 2009 //
»
Settling The Network Debate: What Are Publishers Missing?

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your network.” My personal favorite was… Continue reading »

by Ad Traders // December 8th, 2009 //
»
 

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