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»Marketing Automation

Adobe Campaign's Beta Phase, And How It Fits Into The Marketing Cloud

Every couple of months, Adobe announces a new element of integration with its marketing automation and email product Campaign, the sixth and most recent addition to the Marketing Cloud. Last September, Campaign rebranded from Neolane, its maiden name before Adobe acquired the marketing automation company. In January, Adobe stated its intention to integrate Campaign with... Continue reading »

by Ryan Joe // March 26th, 2014 //
»
Oracle And Marketo Surf Forrester Wave On Marketing Automation

The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to large enterprises. As defined by Forrester, L2RM is essentially B2B marketing automation. Additionally, Act-On and Salesfusion were champions among solutions designed for small- and medium-sized businesses (SMBs). The report... Continue reading »

by Ryan Joe // January 23rd, 2014 //
»
Parsing Adobe's Neolane Buy: What's The Use Case?

Adobe Systems’ $600 million acquisition of cross-channel marketing automation company Neolane begs the question: What is the use case for an advertiser, and how will the platform fit with Adobe's stack? In the words of Suresh Vittal, Neolane’s chief product officer, Neolane helps solve campaign managers’ need to distribute content to the right audiences based... Continue reading »

by Kelly Liyakasa // June 28th, 2013 //
»
 

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