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»Marketing Automation

Adobe CEO Is Bullish On Experience Cloud, But Investors Question Loss Of Key Exec

Adobe is betting big on Experience Cloud, which houses all of its marketing, analytics and advertising solutions, as a major growth area for its business. “All the meetings that [we] have, whether it's with CEOs, CMOs or CIOs, they're absolutely reflecting the urgency of digital engagement and an appetite to work with Adobe,” CEO Shantanu... Continue reading »
by Alison Weissbrot // March 15th, 2019 //
»
Would Adobe Buy Marketo To Become A Major B2B Player?

If Adobe is actually in talks to buy Marketo from the PE firm Vista Equity Partners, as Reuters reported Wednesday, then it would suddenly become a major player in the B2B marketing space. To be clear, there’s no deal in place. The report, citing anonymous sources, said Adobe would pay “significantly more” than the $1.8... Continue reading »
by Ryan Joe // September 14th, 2018 //
»
Salesforce Ventures Leads $23.8 Million Investment In SessionM To Tie Data Integration To Activation

What’s the point of integrating data sources if you can’t activate on them? That’s the rationale behind the Salesforce Ventures-led $23.8 million Series E investment in SessionM, announced Monday. SessionM helps companies consolidate first- and third-party data sources and activate them around the customer journey. While it has elements of a customer data platform, its... Continue reading »
by Alison Weissbrot // July 23rd, 2018 //
»
Quantifi Launches With $2 Million From Salesforce Vets To Automate Campaign Testing

Marketers spend a lot of time and money testing their digital campaigns across channels, creative formats and audience targets. Marketing research and development platform Quantifi aims to ease that strain by automating the process. The company launched on Tuesday with $2 million from a number of strategic investors including High Alpha Capital, a VC firm... Continue reading »
by Alison Weissbrot // June 6th, 2017 //
»
Mar Tech A Hot M&A Target For First Half Of 2016, But Ad Tech Needs To Clean Up Its Act

It’s a tale of the haves and the have-nots. Deal values for mar tech are exploding, according to M&A activity surveys from Jordan Edmiston Group (JEGI) and Petsky Prunier, highlighting the first half of 2016. By contrast, ad tech, despite heavy consolidation speculation, is still in a slump. JEGI noted $13.3 billion in deal value... Continue reading »
by Alison Weissbrot // July 5th, 2016 //
»
Netsertive Lays The Pipes From Brands To Local Distributors

Local merchants selling CPG products and home appliances don’t have the resources to prioritize marketing, especially in digital channels. That’s a problem for CPG brands and appliance manufacturers, who know that some of the biggest buys happen in-store. Enter Netsertive, which in 2009 set out to bridge the gap between brands and local distributors. It... Continue reading »
by Alison Weissbrot // March 10th, 2016 //
»
Ad Tech And The Customer File: State Of The Courtship

If MediaMath co-President Mike Lamb has his druthers, the convergence of ad tech and marketing tech – the industry’s current inescapable narrative – will manifest in two ways. The first is beginning to happen: a set of integrations that advertisers or their agencies can use to clip together their paid media platform to their marketing... Continue reading »
by Ryan Joe // May 28th, 2015 //
»
Salesforce And Oracle: Marketing Tech Will Evolve Along With CMO Mindsets

There's an understandable fascination with the rat-a-tat deal-making in marketing technology circles, but transformation of the marketing discipline will only come as Fortune 1000 CMOs embrace these changes. Extend your time horizon a few years, and this industry's evolution is fundamentally a head game. For more on this, AdExchanger asked senior execs from two leading "marketing cloud" companies... Continue reading »
by Zach Rodgers // January 20th, 2015 //
»
Integrate Raises $5 Million To Unite Ad Tech And Marketing Tech

Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in 2010, provides an integration pipeline to enable lead-gen automation. For example, a client looking to acquire customers within a particular demographic would use Integrate to find... Continue reading »
by Liz Rowley // December 9th, 2014 //
»
A New Point Of Integration: Oracle Officiates Marriage Between BlueKai And Eloqua

While marketing clouds push the promise of technological integration, the fact that every major cloud was built through acquisition means it’s fair to question the extent to which the components are truly unified. Getting applications within a cloud to communicate is ultimately an iterative process and Oracle, on Tuesday, unveiled its latest development within its... Continue reading »
by Ryan Joe // September 30th, 2014 //
»
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