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»International

Here’s What The World’s Top Antitrust Enforcers Are Thinking About Right Now

“Break up Big Tech” is a good sound bite for presidential candidates on the stump. But antitrust regulators in the United States and around the world aren’t rushing to sharpen their scalpels just yet. While there’s no denying that companies like Google, Facebook, Amazon, Apple and even Netflix “are extremely strong,” their size in the... Continue reading »
by Allison Schiff // September 13th, 2019 //
»
The China Challenge: Lessons From Criteo’s Quiet Exit

You’ve got to be a tough cookie and have good fortune to crack the China market. And success in other regions is not a guarantee of success in the People’s Republic. Such was the case with Criteo, which, after investing heavily in the domestic China market, discreetly pulled out in late May, nearly three years... Continue reading »
by Allison Schiff // July 6th, 2017 //
»
AdRoll Is Digging To China

In a bid to capitalize on digital ad growth in China, AdRoll has recruited a new adviser with lots of experience in the country and is developing a go-to-market strategy. Peter Cheng is Tencent’s former GM for ad platforms and products, as well as the former COO of AdChina (which sold to Alibaba in January... Continue reading »
by Allison Schiff // October 12th, 2016 //
»
Denmark's Densou Pushes Into Programmatic Classifieds

Classified ads were quick to move online, with Craigslist, online job boards and real estate sites blossoming in the Internet's first decade. But then a certain amount of stagnation kicked in: While the format itself was quick to go digital, programmatic advertising hasn't significantly tapped into this local market. Enter Densou Trading Desk, a Copenhagen, Denmark-based... Continue reading »
by Kimberly Maul // August 24th, 2015 //
»
How Mindshare And Nestlé Localize Programmatic Video In China

Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP, Nestlé media agency Mindshare recently kicked off a programmatic video program for its client in the region, allowing the brand to work with the big four video publishers there. "There... Continue reading »
by Kimberly Maul // May 29th, 2015 //
»
Mail.ru Launches A Mobile Ad Platform

Mail.ru, the Russian internet company, today launched a mobile ad platform called myTarget, opening up the Russian mobile audience to advertisers within Russia as well as internationally. The Russian online advertising market has historically been very insular, which is an issue that Mail.ru wanted to tackle, according to CEO Dmitry Grishin. "It's usually local advertising... Continue reading »
by Kimberly Maul // April 22nd, 2015 //
»
How Swedish Ad Startup Joinville Bundles Multicultural Audiences

Ad tech companies have been rolling out more self-serve interfaces that aspire to give more transparency and control for ad buyers while introducing a new software licensing revenue stream for the platform owner. Rocket Fuel, Dstillery and Yahoo's BrightRoll have moved in this direction recently. But it's not an option exclusively available to the big... Continue reading »
by Adaline Lau // April 6th, 2015 //
»
UK Media Auditor Takes A Crack At Viewability

The 50% viewability standard might fly (sort of) in the US, but it’s not yet considered to be a viable currency in the UK. But UK-based media auditing body ABC – think of it as the equivalent of the Alliance for Audited Media in the US – released a report and related vendor certification Wednesday... Continue reading »
by Allison Schiff // November 20th, 2014 //
»
Russian DSPs Battle For Distinction

In Russia, programmatic and RTB practices are still in an early stage and make up less than 10% of the digital display advertising market. Yet despite that, or maybe because of it, demand-side platforms seem to be saturating the market – each seeking to distance itself from the competition. "The market is getting new DSPs every month," Vladimir... Continue reading »
by Kimberly Maul // October 2nd, 2014 //
»
Yandex's ADFOX Acquisition Signals Movement For RTB In Russia

Early in September, Russian search engine Yandex acquired ad tech company ADFOX, generating a bit of buzz around the relatively early stage programmatic buying market in Russia. Yandex only entered the RTB market in 2012 and ADFOX, a Moscow-based sell-side platform, was originally founded in 2005 but also introduced its RTB offerings in 2012. "We expect... Continue reading »
by Kimberly Maul // September 30th, 2014 //
»
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