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»Industry Events

The Auction Meets Publisher Inventory: Thoughts On Private Marketplaces At Ad Revenue Conference

Today, PubMatic produced its annual Ad Revenue Conference in New York City focused on the sell-side of the ad ecosystem. In a panel bringing together thought leaders who've "been busy" in the private marketplace or exchange space (whichever you prefer), Upstream Group's Doug Weaver ably guided discussion about who's buying and selling privately in audience-based... Continue reading »
by AdExchanger // October 13th, 2011 //
»
Media Buyers Discuss Ad Verification At ClickZ, IAB Ad Networks And Exchanges Event

Today, during ClickZ's Connected Marketing Week in San Francisco which brought together name-your-digital-pleasure marketers to discuss their respective marketing channel, ClickZ and the Internet Advertising Bureau (IAB) also co-sponsored an Ad Networks & Exchanges event. Editor's note: It would seem the name of this type of IAB event may need to evolve. Demand-side platforms don't... Continue reading »
by AdExchanger // August 18th, 2010 //
»
TechStars Startups Present In Boulder; ADstruc Nears Completion Of Initial Financing

David Cohen's TechStars went off without a hitch as the mentorship-driven, seed stage investment organization presented 11 new web and software startups in Boulder, Colorado today. Only one of the companies could be classified as "pure play" ad tech: out-of-home marketplace ADstruc (AdExchanger.com Q&A), which announced it is closing in on a fairly sizable initial... Continue reading »
by AdExchanger // August 5th, 2010 //
»
Display Advertising Uncensored Event Looks At DSPs, Publisher Solutions And More

At New York City's Time Warner Center last Thursday, Collective sponsored its 2nd annual "Display Advertising Uncensored" event, which brought together a broad cross-section of display advertising players to discuss the growing momentum (and confusion!) in the display ad space. The panel was moderated by Randy Cohen of Advertiser Perceptions and included Lexi Reese of... Continue reading »
by AdExchanger // May 11th, 2010 //
»
Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace

Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today's IAB Networks and Exchanges event today entitled, "Data, Transparency and Privacy." Among the sound bytes: An interesting give-and-take between Mpire's AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel.... Continue reading »
by AdExchanger // May 3rd, 2010 //
»
Kawaja On Value Chain At IAB's Networks and Exchanges Marketplace

At today's Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called "Parsing the Ad Tech Value Chain," which spanned nearly every ad tech company strategy in the value chain between advertisers and publishers. Among his predictions: only $400 million in revenues for... Continue reading »
by AdExchanger // May 3rd, 2010 //
»
Search Engine Strategies Display Ad Panel Shows The Tide Is Turning

This past Thursday morning, Search Engine Strategies reprised its display advertising panel, "Ad Networks & Exchanges: How the Search O/S is Changing the Display Game," for the New York audience. Given that the panel was up against a formidable group of search engine marketing superstars in another room, this panel more than held its own... Continue reading »
by AdExchanger // March 26th, 2010 //
»
Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange

In today's Google Investor Webcast, a team of Google execs focused on the company's display advertising products including VP of Product Management, Neil Mohan, who addressed Google's strategy for the Exchange. The on-demand version of the webcast ("December 15 Educational Webcast") is available on Google's IR site. Mohan's presentation was an abbreviated version of the... Continue reading »
by AdExchanger // December 15th, 2009 //
»
Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto

His Serene Highness Prince Albert II of Monaco chaired the Monaco Media Forum - YouTube channel here - in his diminutive principality this past week with luminaries from advertising taking part in panel discussions as well as ad tech companies showing their wares. (Post-show, cigarette boat tour video with Sean Connery here.) Among those on... Continue reading »
by AdExchanger // November 14th, 2009 //
»
 

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