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»I Scream Social

iHeartMedia Puts Music Fans At The Center Of Its Campaigns

IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest influencers aren’t celebs with millions of followers, but music fans who write quality social media posts, said Chris Williams, iHeartMedia’s chief product officer. “If you can find the five or six Justin Bieber... Continue reading »
by Alison Weissbrot // July 1st, 2016 //
»
Razorfish’s Christian Juhl Joins Essence As CEO, North America

Essence has made another key hire from the Razorfish talent pool with its appointment of Christian Juhl as the digital agency’s CEO of North America. Juhl arrives from his former post as president, West, at Razorfish, where he managed four offices with a focus on integrated media, creative and technology lines of business. Essence, in... Continue reading »
by Kelly Liyakasa // October 10th, 2013 //
»
 

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