Congratulations to the 2025 AdExchanger Programmatic Impact Awards winners.
The Boldest, Boundary-Pushing Campaigns and Innovators in Programmatic Advertising
The editors of AdExchanger present the 2025 Programmatic Impact Awards, the only recognition program honoring the best of the best in programmatic.
Search Winners
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Best Use of AI in a Campaign
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Winner
Popeyes Serves Up Success with StackAdapt’s Page Context AI
StackAdapt -
Honorable Mention
AI-Enhanced Precision: How Madhive Transformed Lifebrands’ Programmatic Strategy
Madhive -
Honorable Mention
LA Tourism Inspires Exploration & Wanderlust with AI-Powered GumGum Contextual
GumGum -
Honorable Mention
Wurl’s BrandDiscovery Boosts Incremental Restaurant Visits and Sales for PMG’s QSR Clients
Wurl
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Creative Use of Emerging Technology in a Campaign
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Winner
Rollo Reaches Small Business Owners Using Social Video on CTV with Roku and Spaceback
Spaceback -
Honorable Mention
Precision-Driven Destination Marketing: The Shipyard’s Strategy for Mammoth Lakes
The Shipyard, LLC -
Honorable Mention
Reinventing Brand Advertising: Co-op’s Interactive Video+ Campaign by Dentsu & Kayzen
Kayzen -
Honorable Mention
Bombora’s iABM solution drove increased engagement and account signups for major B2B retailer
Bombora
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Programmatic Rising Star
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Winner
Joe Hayden: Redefining Media Monetization Strategy
Tripadvisor -
Honorable Mention
Eric Tilbury is reimagining programmatic audience targeting to be more ethical, transparent and effective.
Inuvo -
Honorable Mention
Erika Loberg, Senior Director, Advanced Television
OpenX -
Honorable Mention
Ali Wendroff, VP Demand Partnerships, Sharethrough
Sharethrough
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The Supply Path Optimization (SPO) Award
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Winner
Efficient and Sustainable: How PubMatic's SPO Strategy Helped Mars Petcare Exceed Sales Goals and Set Industry Benchmarks
PubMatic -
Honorable Mention
Bayer Consumer Health Project Magellan – Navigating Opaque Supply Chains to Drive Significant Increases in Working Media
Bayer Healthcare LLC -
Honorable Mention
Digitas’ SPO Strategy Proves Advertisers Can Finally Say Goodbye to Resellers – Without Losing Performance
Digitas -
Honorable Mention
Turning Inventory Quality into a Competitive Advantage with AI Powered Optimization
Coegi -
Honorable Mention
Harmony Direct: Redefining Supply Path Efficiency for CTV
Innovid
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Sustainable Programmatic Campaign
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Winner
denstu Ireland - The Power of Less: -67% in Emissions, +31% in Traffic for Electric Ireland – A World-First in Digital Media
dentsu Ireland -
Honorable Mention
PPCmate X – Buy Website Traffic That Drives Success
PPCmate
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Trailblazing TV Campaign Award
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Winner
Unlocking a New Era of Programmatic CTV Buying
Wunderkind -
Honorable Mention
Blockboard Slashes Advertising Costs by 78%, Boosts Store Traffic 6X for Sunglass Hut
Blockboard -
Honorable Mention
Reinventing for Rare Disease: Pinpointing Patients in their own “Primetime” and “Premium” Moments
EVERSANA INTOUCH in partnership with Takeda and GSW -
Honorable Mention
The Shipyard’s Netflix Partnership for Visit California – A Trailblazing CTV Adventure
The Shipyard, LLC
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Contact
Should you have any questions about the Programmatic Impact Awards, please contact our events and awards team at events@adexchanger.com.