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Unleashing Growth Across the Open Web

How signals, systems, and scale actually drive growth

The programmatic playbook is getting rewritten in real time.
Signals are replacing identity as the foundation of targeting.
AI isn’t just assisting anymore—it’s making decisions.
CTV is finally behaving like a performance channel (sort of).
And commerce data is showing up everywhere—whether you planned for it or not.

Meanwhile, teams are being asked to do more than optimize.
They’re being asked to prove growth.

Programmatic I/O is where that conversation gets real.
This is where brands, agencies, publishers, and platforms compare notes on what’s actually working—and what’s not—across a media system that’s more connected, more automated, and more accountable than ever.

Key Themes

Programmatic I/O New York returns this fall at a defining moment for digital advertising: what we’re calling The Operational Era of Programmatic.

AI is making decisions. Signals are reshaping targeting. And performance expectations are higher than ever. This year’s event explores how teams are executing across a more automated, interoperable ecosystem—covering AI-driven workflows, signal strategy, cross-channel orchestration, and measurement that proves real business outcomes.

Here’s a preview of the content we’re building for New York:

Intelligence for Outcomes
How AI, automation, and agentic workflows are improving media decisioning and delivering measurable results.
Signals That Scale
The data signals redefining targeting, planning, and optimization across the open web.
Creative Intelligence
How AI and data are transforming creative development, testing, and optimization.
Performance Without Silos
Strategies for orchestrating programmatic across CTV, digital, audio, retail media, and emerging channels.
The Publisher Power Shift
How publishers are adapting to AI, commerce signals, and new monetization models.
Measurement That Matters
Modern frameworks for proving media impact and connecting spend to real business outcomes.
The New Programmatic Infrastructure
How DSPs, SSPs, clean rooms, and platforms are evolving to support a more interoperable ecosystem.
The Commerce Media Advantage
How commerce data and retail media signals are reshaping media strategy across the open web.
The Trust Advantage
Why privacy, governance, transparency, and sustainability are essential to growth on the open web.

Content Highlights

AdExchanger Awards Gala

Wednesday |

Closing Happy Hour

Wednesday |

Meet-Ups

Wednesday |

Roundtable Discussions

Wednesday |

Welcome Party

Wednesday |

AGENDA

MON
9/28

7:00am – 9:00am
Breakfast & Registration

9:00am – 12:30pm
Morning Sessions
& Networking

12:30pm – 1:30pm
Lunch Break

1:30pm – 5:00pm
Afternoon Sessions
& Networking

5:00pm – 6:00pm
Welcome

Reception

TUE
9/29

7:00am – 9:00am
Breakfast & Registration

9:00am – 12:30pm
Morning Sessions
& Networking

12:30pm – 1:30pm
Lunch Break

1:30pm – 5:00pm
Afternoon Sessions
& Networking

5:00pm – 6:00pm
Closing Happy

Hour

Looking to become a part of AdExchanger’s prestigious speaker faculty?
Complete this form to submit your session idea for future events. 

Who's Attending

Hearst
Expedia Group
Farm Journal Inc.
Garros Group LLC
La Presse
MediaMax Network
Mostly Human LLC
Outfront Media
Spectrum Reach
The Shipyard
WeatherBug

Pricing

  • PUBLISHER, AGENCY & BRAND PASS

    $1,495
    Early Bird Rate expires 06/05/2026
    Early Bird Rate
    Expires 06/05/2026
    $1,495
    Regular Rate
    Expires 09/04/2026
    $1,795
    Onsite Rate
    Expires 09/29/2026
    $1,995
  • PREMIER ACCESS TECHNOLOGY PASS

    $2,495
    Early Bird Rate expires 06/05/2026
    Early Bird Rate
    Expires 06/05/2026
    $2,495
    Regular Rate
    Expires 09/04/2026
    $2,695
    Onsite Rate
    Expires 09/29/2026
    $2,995

VIP

Reserved for qualified brand marketers, publishers and agency executives. Includes reserved seating, VIP Suite access, and exclusive giveaways. Must agree to four 10-minute hosted meetings onsite. Optional: On-site five-minute interview with AdExchanger or AdMonsters Editorial staff with complimentary recording provided to your marketing team for promotional use. (By application only, limited quantity available.) Application deadline:  April 17, 2026

APPLY HERE

GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS

Groups 3+ automatically receive 10% off the current rate. Must select the Group registration option. 

Sponsors

Powered by

Google

Title

Magnite

Innovation

Integral Ad Science
IQM
Tatari

Premier

Datonics
Intent IQ

Live Exchange

Browsi
DoubleVerify

Supporting

SiriusXM Media | AdsWizz

HOTEL

New York Marriott Marquis

Map of New York Marriott Marquis

New York Marriott Marquis

1535 Broadway
New York, NY 10036

For the best prices, book your hotel stay in our room block. These low rates are available until September 1, 2026 or until Sold Out, whichever comes first.  Availability is limited and rooms are filling fast, so don’t delay – reserve today! 

Connections Housing is the only approved, official housing vendor for Programmatic I/O 2026. We understand that unauthorized housing companies may contact you and advertise cheaper rates or may imply or claim an affiliation with the event. If you are contacted by any company that is NOT Connections Housing, let us know at events@adexchanger.com

Note: To maintain a reservation on this hotel block, you must be registered to attend Programmatic I/O. Non-registrant bookings will be released by September 1, 2026 so please be sure to register for your Programmatic I/O badge when booking a room. 

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