Programmatic is great at optimizing for outcomes. Now that outcome is “Universal Inclusivity.” P&G is rewiring programmatic to intentionally include diverse-owned publishers in the advertising and media ecosystem. P&G is also expanding measurement beyond reach and relevance to include resonance and representation. Hear from P&G’s Eric Austin about P&G’s latest effort to improve the programmatic supply chain.

New innovations in contextual targeting drive performance and differentiation in the market. Join this presentation to discover how contextual advertising can empower performance marketing, provide a competitive edge, and give marketers a new avenue to reach performance in a privacy-safe environment.

The walled gardens are brimming with first-party data, and they’re eating the world. But open programmatic still commands a healthy slice of ad spending. The open internet represents roughly $42 billion – or 20% – of total digital ad spending in the US alone. With change afoot, including regulatory enforcement, big privacy moves by the platforms and ongoing fragmentation of the consumer experience, the winner isn’t obvious. Laura Martin, managing director and senior internet and media analyst at Needham & Company, is on hand to trace the battle lines.

Viewers are changing the way they watch TV. Broadcasters, in turn, are evolving the way they measure this fragmented consumption – and change can’t come fast enough. This panel of programemrs weighs in on the state play, sharing their frank POVs on what needs to happen in order for the industry to have effective converged TV measurement for better planning and optimization.

Jamie Federbush, Truth Initiative’s in-house media lead, and Robert Gibbs, who worked at its agency of record, discuss real-life lessons of the company’s journey to in house its media. In-housing means balancing the right tech and talent for the job and reshaping the role of the media agency. The former colleagues share their experiences of operationalizing in-house media, including what they’d do differently if they were starting from scratch. Hear unique, dual-sided perspectives on the quest for advertisers to gain in-house control and how an agency can sustain its business when a client decides to in house.

From Apple’s IDFA to third-party cookies, the marketing and advertising industry is undergoing considerable shifts that are impacting marketers’ traditional tactics. Join InMarket’s Tom Mitchel, VP of programmatic sales, as he discusses the impact of these changes on the marketing and advertising industry, how to target consumers in a world without third-party cookies and key strategies brands can leverage to not just survive but thrive amid an ever-changing ecosystem.

In this interactive, engaging workshop, U of Digital founder Shiv Gupta will take you through the most crucial, fundamental building blocks of the CTV advertising space. This session covers key terminology, supply vs. demand, data targeting and identity in CTV, measurement and more. You should come away from this session feeling competent and conversant about CTV advertising, at minimum. Be ready to learn and have fun!

Privacy-enhancing technology (PET) is one of the hottest topics in ad tech. But what exactly are PETs? Why should advertisers care? And what do PETs mean for addressable advertising? Shailley Singh, head of product management at the IAB Tech Lab, will get into the weeds on PETs and share an update on the progress being made on Project Rearc, as the clock ticks down on third-party cookies.

With DSP and SSP execution, geofencing and more, programmatic DOOH offers its own twist on familiar digital tactics, from targeting to measurement to data privacy. Now billboards, transit, movie theaters and more are going programmatic. Tune in to this session to understand nuances of activation from targeting to measurement to data privacy and why DOOH deserves a spot next to CTV as programmatic goes omnichannel.

Consumer video-watching behaviors are always adapting, but the pandemic further catalyzed drastic changes in how people watch video on all screens. The latest consumer behavior research identifies specific problems for marketers related to the attention and comprehension of their CTV and video ads. Join Sharethrough VP of Insights and Strategy Frank Maguire as he reviews the latest research and offers simple, research-backed tactics advertisers can apply to their video strategies to improve the effectiveness of their video ads on CTV, mobile and desktop.

Data clean room technology is all the rage. Google has one, Amazon’s got one, and third-party clean room partners are starting to multiply. The result? A proliferation of data clean rooms that all need to work together. And this is creating yet another layer of complexity for partners (as if there wasn’t enough complexity already) to understand the power dynamics of clean rooms: Which party gets to decide whose clean room is used? What are the logistics for data sharing? Most importantly, how do buyers and sellers deal with clean-room-related data silos, where data exists across multiple vendors, walled gardens and publishers?

When readers come first, the ad experience must deliver. The New York Times VP of Revenue Operations and Analytics Jay Glogovsky leads a presentation on how the newspaper weighs all factors that go into a great ad experience, from page load to blocking bad advertisers to contextual advertising. Learn how to set guardrails in programmatic and build ad products that maximize revenue in a subscription-fueled business with superfans.

Disruptions in the digital advertising ecosystem have led to challenges in the way advertisers connect measurement with business outcomes. How can we solve for this? In this session, DoubleVerify will highlight the importance of measuring quality and performance uniformly across platforms, formats or devices in any market around the world. And, even more importantly in today’s competitive landscape, attendees will uncover how advertisers can use the myriad data collected to drive campaign performance.

The rise of header bidding democratized the programmatic auction. More partners meant more access to demand, and more auction pressure meant higher yield. SSP diversification became a fundamental and widely adopted publisher strategy. But with increased demand-side focus on efficiency and an increasingly complex programmatic landscape, does this strategy still hold up? Or should publishers look to do more with fewer partners?

One year after Apple’s rollout of AppTrackingTransparency, the mobile app economy has proven its resilience. Innovative mobile marketers and members of the ad tech ecosystem embracing SKAdNetwork are setting themselves apart from peers when it comes to in-app ad performance on iOS. In this session, a panel of experts shaping the future of mobile will reflect on key takeaways from the past year and look ahead to what’s next in addressability and measurement as privacy-focused ad tech continues to evolve with iOS SKAdNetwork and Android Privacy Sandbox.

Running a programmatic team is anything but automated. Get a primer on the hands-on-keyboard experience, with tips on how to level up your programmatic execution as identity signals change. Led by consultant and Chief Programmatic Coach Helene Parker, this workshop covers activation and ends on talent: how to run a successful programmatic department and the skills needed for a top-notch team.

With brands producing more content than ever before, how can marketers set, measure and improve their strategy to create more diverse and inclusive advertising? Learn best practices to improve representation in advertising from CreativeX CEO Anastasia Leng and Geena Davis Institute President & CEO Madeline Di Nonno, who share how they’ve helped dozens of Fortune 500 brands implement tools and processes to improve DEI in their content. In this session, you’ll learn how to scale content and representation measurement and improve your marketing performance in the process.

The shape of a consumer journey has rapidly changed during the pandemic. Digital transformation is a new mandate. And the loss of identity signals gives retail media platforms and social media new impact on the path to purchase. Advertiser Perceptions VP Nicole Perrin offers a rundown on retail media platforms, commerce and how changing identity signals impact brands’ commerce advertising opportunities.

To capture the full value of CTV, the viewing experience on streaming platforms still has room to improve. Advertisers have the opportunity to make ads more relevant, adaptable and impactful for their target audiences. As competition heats up to win over audiences and reduce churn, CTV media owners need to focus more on providing an impeccable experience rather than maximizing ad revenue in the short term. To bridge this gap in the viewing experience, buyers, sellers and technology partners must work cohesively to increase campaign efficiency, ad experience management and proper utilization of data to make informed decisions that deliver a better user experience. Join Joseph Hirsch, CEO of SpringServe, now part of Magnite, for a panel discussion with Seller and Buyer about the state of CTV ad experiences and how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.

Data clean rooms entered the digital marketing lexicon but still aren’t clearly understood. Essence Global’s SVP of Data and Technology, Therran Oliphant, explains the different forms of data clean rooms – as many varieties as there are rooms in a house. Some attach to walled garden media platforms, while others are operated by third parties with no stake. And there’s a whole spectrum between those two.

How can we bridge the gap to activate cross-screen in a fragmented TV ecosystem? Advertisers are currently faced with several challenges when it comes to data-driven TV – an increasing number of choices, holistic attribution obstructed by publishers’ walled gardens, data privacy concerns and more. Join Marcy Pentoney, VP of product management at Cadent, as she explores how ratings are driving the need for fluidity, the importance of understanding today’s audience strategies and why now is the time for linear and digital to converge.

Digital media and marketing experts understand the sophisticated data practices that go along with online advertising. And that expertise is an important ingredient for any DTC or ecommerce brand. But it’s only part of the equation. In this session, Marcus Startzel, CEO of the ecommerce agency Whitebox, will lay out the economics of DTC businesses, which must carefully balance their customer acquisition costs and fulfillment. 

Walled gardens are driving the majority of consumer and brand attention, but with the global diversity of content, can they ever be truly brand suitable? In this talk, Jon Morra, Chief Product & Data Officer at Zefr will provide actionable insights on how to cultivate, build, and grow a world-class data product for brand suitability for the world’s most complicated mediums. Recently announced by both TikTok, Meta and YouTube as a technology partner for brand suitability, Jon will dive deep into the insights of state-of-the-art research on the most subjective topic in advertising: user-generated content.

Digital advertising is losing its (previously) unrestricted – and unconsented – access to user data. In response, “everything” is becoming an ad network. Well, not everything. But any company with enough access to consumer data in a first-party environment now has the opportunity to build an ad network. Meet the content fortresses, but don’t confuse ’em with walled gardens. What’s the difference? Mobile media strategist and analyst Eric Seufert will explain and fill your brain with insights and predictions. Come ready to take notes.

As programmatic traders shift dollars into CTV, many wonder why their hypertargeted campaigns can’t scale. To gain performance in TV, programmatic pros needs to combine tactics honed by upfront TV buyers with their expertise in targeting and measurement in the digital realm. Only then can buyers gain efficiency and scale. In this session, learn the pros and cons of a programmatic approach in TV, what traders can learn from traditional TV buyers, and how to use the right tools to get the job done for your brand’s KPIs.

As many brands are analyzing their media investments under a DEI lens and increase their investments, they want to see performance improve — which is often a challenge. A generation ago, back in the 1960s, Black Enterprise founder pioneered research proving that authentically and earnestly marketing to black audiences delivers a 20x ROI. Today, as the next iteration of programmatic unfolds, hear from Black Enterprise’s SVP/ executive editor Alfred Edmond and Reset Digital founder and CEO Charles Cantu about how to make media spends more inclusive and effective.

Driving performance is key to any successful marketing strategy, but this has often meant focusing on direct response and lower-funnel tactics. Join this session to learn why now is the time to reframe your mindset and develop a data-driven programmatic practice to enhance performance. Hear from industry experts who are using programmatic to maximize overall performance and how you can get your business ready for the future of programmatic in 2022 and beyond.

Signal loss is the new reality, from apps to the mobile web and back again. The platforms are implementing privacy changes that can move markets and redistribute billions of ad dollars. Lawmakers around the world are starting to flex their muscles, too. But that doesn’t mean advertisers, publishers and their partners can’t roll with the punches – and here’s how some of the best and brightest are doing just that. This isn’t the time to cry into your Wheaties. It’s time to innovate.

The cookie apocalypse is essentially our industry’s Y2K problem. But just like on the first day of the new millennium, when the world worried if clocks might stop, credit card readers would fail and planes could fall out of the sky, we’re all going to be OK. Like back then, the best minds are developing solutions to make sure everything still functions. While the challenge is great, the solution is straightforward. Publishers and advertisers will replace third-party cookies with first-party data. But how will they do this exactly? And is it even scalable? TripleLift’s Airey Baringer explores how our industry – publishers, advertisers and ad tech partners – can and will replace third-party cookies with first-party data.

The privacy tech ecosystem is growing like a weed, with more than 350 vendors, up from just 44 in 2016, according to the International Association of Privacy Professionals. What’s a brand to do? Well, speaking of weeds – let’s get into ’em. Jessica Lee, a partner at Loeb & Loeb and co-chair of its privacy, security and data innovations practice, will share actionable tips for marketers and publishers on how to evaluate this large and growing pool of potential privacy tech partners.

As the industry looks for a replacement for cookies, email-based identity is the first thing that comes to mind. However, looking for a simple replacement may not be the whole answer. Having to log in to read news is harmful to democracy because readers need access and privacy for a thriving, free, and fact-based press. Insider SVP of Programmatic and Data Strategy Jana Meron explains how the publisher is getting its data ducks in a row. Taking a skeptical approach, Insider is pursuing multiple solutions, which together will address both marketers’ and consumers’ needs. To ID or not to ID? Democracy is in the balance.