The Year Ahead in Marketing and Technology

THE TIMES CENTER, NEW YORK CITY  FEBRUARY 22, 2022

Exclusively for senior leadership

Overview

Industry Preview is an intimate and exclusive, one-day conference for senior executives in the data-driven digital media and marketing technology ecosystem focused on what to expect in the coming year. The AdExchanger team will curate a program of thought leaders and trendsetters who see beyond the obvious.

Why AdExchanger’s Industry Preview

IdentityPrivacyAntitrustConnected TVRetail MediaWalled Gardens

The Marketing Technology ecosystem is undergoing unprecedented transformation. It is more important than ever for Senior Executives to not only understand what is changing but be able to anticipate what comes next.

Agenda

  1. 7:00 am - 8:30 am

    Coffee & Breakfast

    Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up or use your AdExchanger Event app to set up a meeting.

  2. 8:45 am - 8:55 am

    Welcoming Remarks

    • Sarah Sluis

      Sarah Sluis

      Executive Editor
      AdExchanger
  3. 8:55 am - 9:20 am

    Reclaiming Our Humanity With Douglas Rushkoff

    Technologies meant to bring us closer together often divides us. But there’s no reason why our relationship with technology needs to be negative or self-destructive so long as people work together. Or, in the words of futurist and author Douglass Rushkoff, so long as we join “Team Human.” What does that mean? Rushkoff will lay out what it means to be “team human” in his inimitable, unapologetic style.

    • Douglas Rushkoff

      Douglas Rushkoff

      Author and host of Team Human, Professor of Media Theory and Digital Economics at CUNY/Queens
  4. 9:20 am - 9:40 am

    Imagine a Future in Which Ad Tech Keeps its Promises

    Conference talks often contain a lot of broad promises of changing landscapes and bright futures. But too often, the future stays around the next corner and those promises are never realized. In this talk, Oz Etzioni, CEO of Clinch, the leading personalized advertising company, will not only point the way to a better future for advertising, he’ll show you a new technology that businesses like yours are using today to make those promises a reality.

    Sponsored by

    Clinch

    • Oz Etzioni

      Oz Etzioni

      CEO & Co-founder
      Clinch
  5. 9:40 am - 9:55 am

    TV Measurement In Flux, With Nielsen CEO David Kenny

    2021 was a tough year for Nielsen and panel-based measurement in general. Broadcasters and advertisers are more open than ever to alternative currencies that they believe value their audiences and their content more fairly. Nielsen, long the TV ratings giant, is at a crossroads. In this frank conversation, Nielsen CEO David Kenny will share the company’s vision and plans for the future in a world where the only constant is change.

    • Allison Schiff

      Allison Schiff

      Managing Editor
      AdExchanger
    • David Kenny

      David Kenny

      CEO
      Nielsen
  6. 9:55 am - 10:25 am

    Networking Break

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  7. 10:25 am - 10:50 am

    Regulation Ties Its Lasso On Advertising

    Silicon Valley giants (the one-time FAANG companies, now MAANA) have woven themselves into worldwide culture and individual people’s lives: What people watch. What news they read. How they make or spend money. In turn, legislators and regulators are adapting models for consumer privacy, antitrust definitions and the economics of news and media. Hal Singer, Managing Director at Econ One Research, brings his economics experience to questions of antitrust practice in media and technology.

    • Hal Singer

      Hal Singer

      Managing Director
      Econ One Research
  8. 10:50 am - 11:10 am

    It’s None of Our Business - Why The Future of Digital Advertising Doesn’t Need Personal Data

    As an industry, we’ve spent years collecting data on consumers and their habits as a way to understand how best to advertise to them. While these insights have been useful, they have also made the digital ecosystem for consumers annoying, creepy, and intolerable at times. In this session, Phil Schraeder, GumGum’s CEO will explore why digital advertising doesn’t need to know who you are and how understanding a consumer's mindset through contextual intelligence will be the future of digital advertising.

    Sponsored by

    GumGum

    • Phil Schraeder

      Phil Schraeder

      CEO
      GumGum
  9. 11:10 am - 11:25 am

    Facing The Future With Meta

    Facebook, now Meta, is rarely out of the headlines. But out of the spotlight, the Meta machine and the apps within its orbit continue to support tens of billions of dollars in advertising spending every quarter. In the thick of it all is Alvin Bowles, Meta’s VP of global marketing partnerships. He oversees relationships for monetization, ad tech, creative solutions and marketing services. In this fireside, Bowles gives us a peek behind the Meta curtain.

    • Alvin Bowles

      Alvin Bowles

      VP, Business Ecosystem Partnerships
      Meta
    • Allison Schiff

      Allison Schiff

      Managing Editor
      AdExchanger
  10. 11:25 am - 11:45 am

    The Transformation of Media Organizations

    Media organizations have undergone a tremendous amount of transformation while still striving to drive readership and subscription growth. Join this conversation between Sara Fischer and Kat Downs Mulder to learn how The Post is pioneering a hybrid news-engineering product structure to drive business goals. You’ll learn some tips that you can model in your own business structure.

    • Sara Fischer

      Sara Fischer

      Media Reporter
      AXIOS
    • Kat Downs Mulder

      Kat Downs Mulder

      Chief Product Officer and Managing Editor, Digital
      The Washington Post
  11. 11:45 am - 12:05 pm

    Organizing Brands For Growth

    Beam Suntory is reinventing Beam’s market-centric business model to one that is both global and personal. Beam Suntory’s first President of Brands, Jessica Spence, is changing the spirit company’s approach to marketing by putting its legacy brands – Jim Beam, Maker’s Mark, Courvoisier, Laphroaig, and more – at the heart of the business. In this presentation and Q&A, Jessica shares the brands’ new playbook, which emphasizes autonomy for each of the brands, and how this approach will make the brands more nimble turning a time of immense change.

    • Jessica Spence

      Jessica Spence

      President of Brands
      Beam Suntory
    • James Hercher

      James Hercher

      Senior Editor
      AdExchanger
  12. 12:05 pm - 1:05 pm

    Lunch

    Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

    Sponsored by

    TripleLift

  13. 1:05 pm - 1:25 pm

    Marketing Through Tech Disruption

    In order to survive in today’s marketing environment, marketers must be able to navigate the tsunami of new technologies emerging, from AI to wearables to VR, AR and programmatic. As both an author and practitioner, Raja Rajamannar has very practical advice to share. In this presentation, Rajamannar delves into his views on today’s “Quantum Marketing” landscape and how he devises strategy as CM&CO of Mastercard.

    • Raja Rajamannar

      Raja Rajamannar

      Chief Marketing & Communications Officer and President, Healthcare
      MasterCard
  14. 1:25 pm - 1:40 pm

    How To Turn Short-Sighted Metrics Into A Sustainable Measurement Strategy

    In the current state of measurement, there's what we have today, and what will be missing come tomorrow. This presentation will explain how a broad cross-section of measurement stakeholders will be impacted by identity changes, and outline the thought process market leaders are going through to get from measurement metrics to a true measurement ecosystem.

    • Emily Del Greco

      Emily Del Greco

      Partner
      McKinsey & Company
    • Ed See

      Ed See

      Partner
      McKinsey & Company
  15. 1:40 pm - 2:00 pm

    The Year of Live CTV Programmatic Liftoff

    Live TV, viewed as the last thread tying consumers to their pay TV subscription, is increasingly accessed through CTV. In this session, Magnite will unveil new consumer research around how CTV viewers watch live programming, including live sports, with actionable takeaways for media owners and advertisers looking to more effectively engage in this arena.

    Sponsored by

    Magnite

  16. 2:00 pm - 2:20 pm

    Google’s Perspective On Privacy-First Advertising

    Advertising is at a crossroads. As regulation and consumers’ privacy expectations make third-party cookies obsolete and reshape how digital ads are bought and sold, Google is planning for a privacy-first future. This fireside chat with Google covers its perspective on the future of personalized advertising, both in the year ahead, and beyond.

    • Dan Taylor

      Dan Taylor

      Vice President, Global Ads
      Google
    • Sarah Sluis

      Sarah Sluis

      Executive Editor
      AdExchanger
  17. 2:20 pm - 2:40 pm

    The First-Party Data Playground

    Show me an interesting data-sharing partnership; I’ll show you a cloud-based data clean room. Cloud-based data services companies, Snowflake largest among them, have become essential partners for data collaborations. It’s where the first-party data lives because companies trust their rules to anonymize IDs and proprietary information. For a business without advertising technology, Snowflake is one of the most important companies to know for data-driven marketers. Snowflake’s Bill Stratton will speak to the unique first-party data demands of media and technology businesses. 

    • James Hercher

      James Hercher

      Senior Editor
      AdExchanger
    • Bill Stratton

      Bill Stratton

      Global Head of Media and Advertising Industry
      Snowflake
  18. 2:40 pm - 3:10 pm

    Networking Break

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  19. 3:10 pm - 3:35 pm

    Going Public In Ad Tech

    Ad tech companies are going public left and right. The experience can transform a company’s priorities, change relationships with customers and put companies on a roller coaster of ups and downs that mirror a stock’s rise and fall. This panel -- which includes both newbies and a veteran to the public markets — will weigh in on the IPO trend and what it means for their individual companies as well as ad tech’s broader future. Moderated by Terence Kawaja.

    • Michael Barrett

      Michael Barrett

      President and Chief Executive Officer
      Magnite
    • Terence Kawaja

      Terence Kawaja

      CEO and Founder
      LUMA
    • Lisa Utzschneider

      Lisa Utzschneider

      Chief Executive Officer
      Integral Ad Science
    • Mark Zagorski

      Mark Zagorski

      Chief Executive Officer
      DoubleVerify
  20. 3:35 pm - 3:50 pm

    Facebook's Follies With NYT's Shira Ovide

    "Facebook acts like a small child who falls in love with a new Lego set but then grows bored. It is up to users and business partners to pick up the mess." So writes New York Times columnist Shira Ovide in a recent missive for the NYT's On Tech newsletter, a guide to how technology is changing the world, in wonderful and not-so-wonderful ways. If you like zingers, you'll like this fast-paced fireside with Ovide, in which she'll share her sharp-witted views on Facebook's follies, the Metaverse ... and why, despite Facebook's name change to Meta, she's sticking with "Facebook."

    • Shira Ovide

      Shira Ovide

      Writer of the On Tech Newsletter
      The New York Times
    • Allison Schiff

      Allison Schiff

      Managing Editor
      AdExchanger
  21. 3:50 pm - 4:10 pm

    Building A Bridge Between Media and Commerce

    Recent years have seen a revolution of media, commerce and first-party data. Major retailers and online ordering hubs like Instacart collect immensely valuable purchase data, and are figuring out how to put that data use (or at least to profit). Two important entrants in the space are Walgreens and Kroger. We examine how retail and ecommerce have converged with digital marketing, and where brands and retailers are focused for the year ahead.

    • James Hercher

      James Hercher

      Senior Editor
      AdExchanger
    • Cara Pratt

      Cara Pratt

      Senior Vice President, Kroger Precision Marketing
      Kroger
    • Jonathan Lustig

      Jonathan Lustig

      Head of Revenue
      Walgreens Advertising Group
  22. 4:10 pm - 4:30 pm

    The Ad Agency Transformation

    Already in the midst of transformation, ad agencies were tested by the pandemic and the ensuing talent crisis. As agencies emerge as strategic partners to clients, they must guide clients in new fields, from connected TV to commerce to AI to a world without third-party cookies.

    • Ralph Pardo

      Ralph Pardo

      Chief Executive Officer
      Hearts & Science
    • Sarah Sluis

      Sarah Sluis

      Executive Editor
      AdExchanger
  23. 4:30 pm - 6:00 pm

    Networking Reception

    Gather with fellow Industry Preview attendees for our networking reception. Enjoy apps, drinks and some fun with old and new friends alike. 

    Sponsored by

    Engine Media Exchange

Speakers

  • Michael Barrett

    President and Chief Executive Officer
  • Alvin Bowles

    VP, Business Ecosystem Partnerships
  • Oz Etzioni

    CEO & Co-founder
  • Sara Fischer

    Media Reporter
  • Emily Del Greco

    Partner
  • James Hercher

    Senior Editor
  • Terence Kawaja

    CEO and Founder
  • David Kenny

    CEO
  • Jonathan Lustig

    Head of Revenue
  • Kat Downs Mulder

    Chief Product Officer and Managing Editor, Digital
  • Shira Ovide

    Writer of the On Tech Newsletter
  • Ralph Pardo

    Chief Executive Officer
  • Cara Pratt

    Senior Vice President, Kroger Precision Marketing
  • Raja Rajamannar

    Chief Marketing & Communications Officer and President, Healthcare
  • Douglas Rushkoff

    Author and host of Team Human, Professor of Media Theory and Digital Economics at CUNY/Queens
  • Allison Schiff

    Managing Editor
  • Phil Schraeder

    CEO
  • Ed See

    Partner
  • Hal Singer

    Managing Director
  • Sarah Sluis

    Executive Editor
  • Jessica Spence

    President of Brands
  • Bill Stratton

    Global Head of Media and Advertising Industry
  • Dan Taylor

    Vice President, Global Ads
  • Lisa Utzschneider

    Chief Executive Officer
  • Mark Zagorski

    Chief Executive Officer

Title Sponsor

Supporting Sponsors

Captify
Confiant
Engine Media Exchange
ID5
Infutor
Publica
Start.io
T-Mobile US
TripleLift
Undertone
Zefr

For more information regarding available sponsorship opportunities, please contact Jonathan Toback at jonathan@adexchanger.com.

Venue

The Times Center

242 W 41st St New York, NY 10036
New York, NY 10036
(212) 556-4288

New Era of Safety brought to you by

 

AdExchanger’s Commitment to Safety

The health and safety for our event attendees, exhibitors, sponsors, and speakers is of the utmost concern and priority of AdExchanger. Below are resources for you to view regarding our commitment to safety. Our safety protocols follow the recommended CDC Guidelines for events and may be subject to change based on national and local restrictions and recommendations.

OTHER HELPFUL COVID-19 RESOURCES

Have questions? Contact our support team at events@adexchanger.com or 1-800-777-5006.

It’s safest to meet in NYC! – New York City requires that all Industry Preview attendees show proof of vaccination. You will be required to show proof of vaccination when you pick up your badge at the event along with your photo ID.

Eligible proof of vaccination includes:

  • A photo or hard copy of your vaccination card
  • NYC COVID Safe App
  • New York State Excelsior App

If you no longer have a record of your vaccination, contact your State/Local Health Department. If you are currently registered for the event but are not vaccinated, please contact Emily at emily@adexchanger.com. To learn more about New York City’s vaccine requirement, please click here.

In addition to proof of vaccination, covid testing is recommended prior to the event. Negative tests within 24 hours of the event are preferred. Masks will be required throughout the venue, unless attendees are speaking or eating. 

NYC_IP

Contact

If you have any questions or inquiries about the 2022 Industry Preview,
please contact Emily Rocca at emily@adexchanger.com

Adexchanger.com