Congratulations to the 2025 AdExchanger Awards winners.

🏆 The Winners Are Here — Celebrate the Best in Digital Advertising!

The wait is over — the 2025 AdExchanger Awards winners have been revealed!

Winners

Agency, Consulting, & Publisher
- Best Programmatic Consulting Or Advisory Firm
  - Winner
    
    DSPolitical: Strategic Programmatic Leadership Powering Electoral Victories
    DSPolitical
  - Honorable Mention
    
    Programmatic Intelligence Sparks Record Growth for TruStone Financial
    Vision Media
- Best Use Of Data By An Agency
  - Winner
    
    Solving Adland's Waste Crisis with Deeper AI
    Canvas Worldwide
  - Honorable Mention
    
    Spanish Language Preference Model: Data-Driven, Culturally Competent Voter Engagement
    DSPolitical
  - Honorable Mention
    
    Adtaxi's Data Mastery: Transforming Attribution Into Tangible Success for Furniture Retailer
    Adtaxi
  - Honorable Mention
    
    Adswerve Builds Custom Meridian MMM to Deliver $100M in Revenue Potential for Alaska Airlines
    Adswerve
  - Honorable Mention
    
    Good Apple's Proprietary Data Ecosystem: Media, Methodically
    Good Apple
- Best Use Of Technology By an Agency
  - Winner
    
    Captiv8: The OS Unifying the Entire Creator Ecosystem
    CAPTIV8
  - Honorable Mention
    
    Butler/Till is Rewriting the Rules of Brand Safety & Suitability with Scope3
    Scope3
  - Honorable Mention
    
    Connecting Clicks to Cabins: How Windstar, MMGY, and Experian Delivered $20M in Attributed Cruise Bookings
    Experian
  - Honorable Mention
    
    Deploy: Continuing the Revolution in Programmatic Planning and Buying for Electoral and Public Affairs Campaigns
    DSPolitical
  - Honorable Mention
    
    Middlesex County NJ's Audio Campaign Uses AdsWizz Technology to Target and Engage Innovation Sector Leaders
    AdsWizz + Marketing Doctor
- Best Use Of Technology By A Publisher or Media Seller
  - Winner
    
    New GenAI ad targeting solution – BrandMatch from New York Times Advertising
    BrandMatch
  - Honorable Mention
    
    DISH Connected: The Technology Powering Satellite TV's Programmatic Potential
    DISH Media
  - Honorable Mention
    
    Minute Media & STN Video's Online Video Platform
    Minute Media
  - Honorable Mention
    
    PubInsights - Valnet's internal data power house
    Valnet inc

Campaigns
- Best Data-Driven TV Campaign
  - Winner
    
    Rocking the Michigan Supreme Court with Engage Michigan, WKQ Media, and Basis Technologies
    Basis Technologies
  - Honorable Mention
    
    Search Data-Powered Algorithm Drives New Customers for Shutterfly
    Rain the Growth Agency
  - Honorable Mention
    
    The Home Depot's DIY Spring Surge: A Samsung Ads Interactive CTV Strategy
    Samsung Ads
  - Honorable Mention
    
    Zales & Xumo: Revolutionizing CTV with WunderKIND Pause Ads for Measurable Sales
    Wunderkind
  - Honorable Mention
    
    Creative CTV Formats Deliver Quality Travelers for VisitSavannah, TripleLift and Roku
    TripleLift
  - Honorable Mention
    
    CKE Restaurants & PMG Transform Live Sports Advertising into a Measurable Growth Driver
    PMG
- Best Overall Use Of Programmatic In A Marketing Campaign
  - Winner
    
    Cutting Waste, Boosting Results: Butler/Till & SWYM Rewire Programmatic with AI-Powered Curation, Driving 35% Lift in KPI
    SWYM.ai
  - Honorable Mention
    
    Air Transat Boosts Cyber Monday Flight Bookings With Equativ’s Display Countdown
    Equativ
  - Honorable Mention
    
    Boiron’s Full-Funnel DSP Transformation with Xnurta: From Fragmented Journeys to Scalable Growth
    Xnurta
  - Honorable Mention
    
    Curation Goes Premium with Butler/Till’s Dynamic Marketplace
    Audigent
  - Honorable Mention
    
    First-Ever Attention-to-Outcomes Workflow in The Trade Desk—Powered by Upwave and Adelaide—Drives Double-Digit Lift for iFIT
    Adelaide Metrics
  - Honorable Mention
    
    From Test Market to Market Leader: How Jack's Boosted Sales with Yieldmo's Smart Ad Strategy
    Yieldmo
  - Honorable Mention
    
    How Delve Deeper Fueled Record Fundraising with a Gen Z–Focused Media Strategy for Partners in Health
    Delve Deeper
  - Honorable Mention
    
    OpenX, Attain, and OMD: A Breakthrough in Supply-Side Closed Loop Attribution
    OpenX
  - Honorable Mention
    
    Programmatic Intelligence Sparks Record Growth for TruStone Financial
    Vision Media
  - Honorable Mention
    
    Smadex Powers Exness: Deep Funnel Optimization Drives 60% CPAFTD Improvement and High-Value User Acquisition
    Smadex S.L.U
  - Honorable Mention
    
    YouAppi's Programmatic Retargeting DSP wins 350% ROI for Murka With Precision Segmentation, Appi Templates & Post-IDFA Scale
    YouAppi Inc

Individual & Overall Awards
- Best Account Support
  - Winner
    
    3X faster launches, better performance, and 208K hours saved—Fluency helps Dealer.com scale local ads for 3,000+ clients
    Fluency
  - Honorable Mention
    
    Basis Technologies – Strategy, Media and Data that Deliver Outcomes
    Basis Technologies
  - Honorable Mention
    
    People Inc's Tech Account Support & Operations
    People Inc
  - Honorable Mention
    
    Adsterra's Proactive Customer Care Model
    AD MARKET LIMITED
  - Honorable Mention
    
    From service to strategy: Koddi redefines partnership in commerce media
    Koddi
- Leadership In Advertising
  - Winner
    
    Bill Wise: Reinventing Ad Tech With Independence, Intelligence, and Innovation
    Mediaocean
  - Honorable Mention
    
    Chloe Wix, Ad Tech Visionary & Liaison for Advertisers
    Spotify
  - Honorable Mention
    
    James Rooke: Championing Innovation and Collaboration in Premium Video Advertising
    Comcast Advertising
  - Honorable Mention
    
    Mark Jablonowski: Engineering a Smarter Future for Political Digital Advertising
    DSPolitical
  - Honorable Mention
    
    Heather Carver, Freestar's CRO
    Freestar
- Making Media Better Award
  - Winner
    
    How Rain the Growth Agency & Spectrum Reach Used Transparent Data to Transform CTV Campaigns
    Spectrum Reach
  - Honorable Mention
    
    Deploy: Building a More Transparent, Equitable Programmatic Ecosystem for Political Media
    DSPolitical
  - Honorable Mention
    
    San Diego Zoo Wildlife Alliance's CTV Thank You to First Responders: We Love LA
    The Shipyard, LLC
  - Honorable Mention
    
    Creative Reimagined & Rewired: Aderize, Without the Weight, the Wait, or the Wasted Spend
    Aderize
- Rising Star - Leadership Under 40
  - Winner
    
    David Nyurenberg- Intermedia
    Intermedia
  - Honorable Mention
    
    Jonathan Cole, Tinuiti
    Tinuiti
  - Honorable Mention
    
    Mateusz Jedrocha – Redefining the Future of Privacy-First Programmatic
    Adlook
  - Honorable Mention
    
    Ann Tarasewicz, CEO of Axis
    Axis
  - Honorable Mention
    
    Basis Technologies' Noor Naseer is on the Move, Making Marketers Smarter
    Basis Technologies
- The Overall AdExchanger Award
  - Solving Adland's Waste Crisis with Deeper AI
    Canvas Worldwide
- The People's Programmatic Pick
  - Eric Tilbury
    Senior Director, Ad Operations & Solutions EngineeringInuvo

Technology & Service Providers
- AI Innovators
  - Winner
    
    Microsoft generative AI is transforming the nature of audience engagement
    Microsoft Advertising
  - Honorable Mention
    
    AI That Understands the Moment: GumGum's Mindset Graph™
    GumGum
  - Honorable Mention
    
    Clinch’s COPILOT Reinvents Omnichannel Advertising with Agentic AI
    Clinch
  - Honorable Mention
    
    Dstillery's Multimodal AI
    Dstillery
  - Honorable Mention
    
    How MINT.ai Moves Advertising to Human-Led, Agent-Operated Efficiency
    MINT.ai
  - Honorable Mention
    
    Jasper: The Agentic AI Platform Powering the Future of Marketing
    Jasper
  - Honorable Mention
    
    Skai's Celeste AI
    Skai
  - Honorable Mention
    
    SWYM: AI That Stops Wasted Spend Before It Starts
    SWYM.ai
  - Honorable Mention
    
    Zefr's Responsible AI Guardrails: Powering Safe Generative AI for Global Brands
    Zefr
- Best Data Technology
  - Winner
    
    Amperity Identity Resolution Agent: AI That Turns Fragmented Customer Data into Strategic Growth
    Amperity
  - Honorable Mention
    
    Colgate-Palmolive's Global Data Transformation: A Story of Innovation at Scale
    Claravine
  - Honorable Mention
    
    Dexerto Monetizes Contextual Ads and Audience Signal Data Smarter with ArcSpan AMS
    ArcSpan Technologies, Inc.
  - Honorable Mention
    
    Dynamically Updating Audiences to Keep up With Changing Public Opinion
    INTRVL
  - Honorable Mention
    
    From Insight to Impact: Nexxen's Flexible, Unified Advantage
    Nexxen
  - Honorable Mention
    
    VideoAmp's Patented Clean Room
    VideoAmp
- Best Demand-Side Technology
  - Winner
    
    IQM - The DSP Shaping Advertising in Highly-Regulated Spaces
    IQM
  - Honorable Mention
    
    Yahoo DSP
    Yahoo DSP
  - Honorable Mention
    
    Adform: The Best Global Omnichannel DSP - smarter, faster, and measurable outcomes
    Adform
  - Honorable Mention
    
    Copay, powered by Doceree
    Doceree Inc
  - Honorable Mention
    
    AdRoll's DSP Unifies Full-Funnel, Cross-Channel Campaigns
    AdRoll
  - Honorable Mention
    
    From Insight to Impact: Nexxen's Flexible, Unified Advantage
    Nexxen
- Best Identity Technology
  - Winner
    
    Optable's ID Switchboard: Powering Addressable Identity for Premium Audio Publishers with Triton Digital
    Optable
  - Honorable Mention
    
    How Utiq Pioneered Authentic Privacy-First Addressability, in Partnership with IQ Digital and GroupM
    Utiq
  - Honorable Mention
    
    Intent IQ's patented technology and IIQ ID: bridging the gap between publishers and advertisers for cookieless audiences
    Intent IQ
  - Honorable Mention
    
    Blockgraph: Fueling the Future of Identity-Driven TV
    Blockgraph
- Best in Commerce Media
  - Winner
    
    Monks & Orbit – Full-Funnel Strategy that Beat the Season
    MediaMonks B.V.
  - Honorable Mention
    
    Horizon Commerce's Ninja Holiday Takeover
    Horizon Media
  - Honorable Mention
    
    From Signal to Sale: Driving Incremental Growth Through Perion and Lowe’s Unified Commerce Media Strategy
    Perion
  - Honorable Mention
    
    Rokt Reshapes the Transaction Moment™
    Rokt
  - Honorable Mention
    
    Koddi delivers AI-powered growth for global commerce media networks
    Koddi
- Best Industry Startup
  - Winner
    
    Advertible: Rendering Reimagined - Scaling Native Advertising for the Commerce-First Era
    Advertible Inc.
  - Honorable Mention
    
    IRCODE
    IRCODE
  - Honorable Mention
    
    Agentio: the first AI-powered ad platform for creator and influencer content, transforming digital advertising
    Agentio
  - Honorable Mention
    
    Creative Reimagined & Rewired: Aderize, Without the Weight, the Wait, or the Wasted Spend
    Aderize
  - Honorable Mention
    
    The Ad Singularity™ -- brought to you by AdHawk AI
    AdHawk AI
- Best Measurement or Analytics Capability
  - Winner
    
    Adjust: End-to-End Measurement & AI-Powered Analytics Suite
    Adjust
  - Honorable Mention
    
    Innovid: Redefining Real-Time, Omnichannel, Outcomes-Based Measurement
    Innovid
  - Honorable Mention
    
    Digital Remedy's Outcome-Based Measurement Platform: From Insight to Action
    Digital Remedy
  - Honorable Mention
    
    Game-Changing Measurement: How Attain Turned CTV into a Sales Engine for Mondelez
    Attain
  - Honorable Mention
    
    Revolutionizing Advertising Measurement: The Power of InMarket's Unified Approach in an Era of Fragmentation
    InMarket
- Best Privacy Technology
  - Winner
    
    How Utiq Pioneered Authentic Privacy-First Addressability, in Partnership with IQ Digital and GroupM
    Utiq
  - Honorable Mention
    
    Seedtag: Leading Privacy-First Advertising Across Screens with Neuro-Contextual AI
    Seedtag
  - Honorable Mention
    
    The Only Privacy Compliance Solution Purpose-Built For The Digital Industry and Companies That Use Consumer Data
    SafeGuard Privacy
  - Honorable Mention
    
    Vault: Privacy-First Measurement for Linear and Streaming TV
    Vault
  - Honorable Mention
    
    Responsible innovation with privacy-compliant solutions
    Swoop
- Best Sell-Side Focused Technology
  - Winner
    
    Index Marketplaces: Enabling Intelligence on the Supply Side to Power Smarter Programmatic
    Index Exchange
  - Honorable Mention
    
    DRAX: Disney's Real-Time Ad Exchange
    The Walt Disney Company
  - Honorable Mention
    
    Pubcircle by Axis
    Axis
  - Honorable Mention
    
    PubMatic: Powering Publisher Growth Through AI, Innovation, & Real Business Outcomes
    PubMatic
  - Honorable Mention
    
    Transforming Publisher Revenue Through Intelligent Video Discovery
    Primis
  - Honorable Mention
    
    Tripadvisor Ad Express & DanAds fuel 200% growth and plant 322K trees
    DanAds
- Most Innovative Use of CTV Technology
  - Winner
    
    Madhive Launches AI Solution To Democratize Local Advertising
    Madhive
  - Honorable Mention
    
    CTV's Contextual Standard: How IRIS.TV Consistently Outperforms Benchmarks Across the Ecosystem
    IRIS.TV
  - Honorable Mention
    
    Dickies & Target Go Big in Texas with Spaceback's CTV Launchpad
    Spaceback
  - Honorable Mention
    
    ElementalTV - The Complete CTV Monetization Stack
    ElementalTV
  - Honorable Mention
    
    Kargo Combines Creative and Science on CTV for Unforgettable Ad Experiences
    Kargo
  - Honorable Mention
    
    Lunazul - Now Streaming with a Twist of Lime.
    Olyzon
  - Honorable Mention
    
    Magnite’s SpringServe Empowers Media Owners and Buyers to Unlock the Full Potential of Streaming Advertising
    Magnite
  - Honorable Mention
    
    MNTN, The Hardest Working Software in Television™ Introduces Newest Innovation, MNTN Matched
    Lede
  - Honorable Mention
    
    Premion: Leveling the Playing Field in CTV for Local and Regional Advertisers
    Premion
  - Honorable Mention
    
    Sabio – Culture-Driven. Data-Powered. Creator-Led.
    Sabio
  - Honorable Mention
    
    ViewLift – Trailblazer in CTV Innovation & Intelligent Streaming
    ViewLift
  - Honorable Mention
    
    Simpli.fi’s Advanced CTV Technology Powers Measurable Growth and Performance in Legal Advertising
    Simpli.fi
  - Honorable Mention
    
    Using AI and Real-Time Social Media Conversations to Build High-Intent CTV Audiences - Strategus + consumr.ai
    Strategus
  - Honorable Mention
    
    Wurl's BrandDiscovery Powers Scene-level Emotions Targeting, Helping Advertisers Achieve Performance at Scale on Streaming TV
    Wurl

JUDGES

Matt Barash

Investor/Advisor
Jamie Barnard

CEO and Co-founder
Shasta Cafarelli

SVP, Media Investment

Tinuiti
Josh Chasin

Principal

KnotSimpler
Mohammad Chughtai

Global Head of Advanced TV

MiQ
Jeremy Gan

EVP, Advertising

DailyMail.com
Marc Guldimann

CEO

Adelaide
Eli Heath

SVP, Global Addressability

Lotame
Barry Lowenthal

President

Inuvo
Ian Meyers

Director of Enigneering

The Trade Desk
Brendan Norman

CEO & Co-founder

Classify
David Nyurenberg

SVP, Digital

InterMedia
Emily Palmer

Digital Media & AdTech Consultant

Emily Ad Woman
Nicole Perrin

EVP, Business Intelligence

Advertiser Perceptions
Morgan Pomish

SVP, Head of Innovation Experiences

Digitas
Emily Proctor

Executive Director, Data & Technology Solutions

OMD
Ruben Schreurs

CEO

Ebiquity
Brittany Slattery

Chief Marketing Officer

OpenAP
Hillary Slattery

Senior Director of Programmatic Product

IAB Tech Lab
Melinda Han Williams

Chief Data Scientist

Dstillery
Alessandro De Zanche

Founder

ADZ Strategies
Brian Chap

CEO

Tech Recipes
Lauren Williams

VP Publisher Development

33 Across
Rebecca Deng

Deng Digital

Contact

Should you have any questions about the categories, rules, or gala for the AdExchanger Awards, please contact:

events@adexchanger.com

🏆 The Winners Are Here — Celebrate the Best in Digital Advertising!

Winners

Agency, Consulting, & Publisher

DSPolitical: Strategic Programmatic Leadership Powering Electoral Victories

Programmatic Intelligence Sparks Record Growth for TruStone Financial

Solving Adland's Waste Crisis with Deeper AI

Spanish Language Preference Model: Data-Driven, Culturally Competent Voter Engagement

Adtaxi's Data Mastery: Transforming Attribution Into Tangible Success for Furniture Retailer

Adswerve Builds Custom Meridian MMM to Deliver $100M in Revenue Potential for Alaska Airlines

Good Apple's Proprietary Data Ecosystem: Media, Methodically

Captiv8: The OS Unifying the Entire Creator Ecosystem

Butler/Till is Rewriting the Rules of Brand Safety & Suitability with Scope3

Connecting Clicks to Cabins: How Windstar, MMGY, and Experian Delivered $20M in Attributed Cruise Bookings

Deploy: Continuing the Revolution in Programmatic Planning and Buying for Electoral and Public Affairs Campaigns

Middlesex County NJ's Audio Campaign Uses AdsWizz Technology to Target and Engage Innovation Sector Leaders

New GenAI ad targeting solution – BrandMatch from New York Times Advertising

DISH Connected: The Technology Powering Satellite TV's Programmatic Potential

Minute Media & STN Video's Online Video Platform

PubInsights - Valnet's internal data power house

Campaigns

Rocking the Michigan Supreme Court with Engage Michigan, WKQ Media, and Basis Technologies

Search Data-Powered Algorithm Drives New Customers for Shutterfly

The Home Depot's DIY Spring Surge: A Samsung Ads Interactive CTV Strategy

Zales & Xumo: Revolutionizing CTV with WunderKIND Pause Ads for Measurable Sales

Creative CTV Formats Deliver Quality Travelers for VisitSavannah, TripleLift and Roku

CKE Restaurants & PMG Transform Live Sports Advertising into a Measurable Growth Driver

Cutting Waste, Boosting Results: Butler/Till & SWYM Rewire Programmatic with AI-Powered Curation, Driving 35% Lift in KPI

Air Transat Boosts Cyber Monday Flight Bookings With Equativ’s Display Countdown

Boiron’s Full-Funnel DSP Transformation with Xnurta: From Fragmented Journeys to Scalable Growth

Curation Goes Premium with Butler/Till’s Dynamic Marketplace

First-Ever Attention-to-Outcomes Workflow in The Trade Desk—Powered by Upwave and Adelaide—Drives Double-Digit Lift for iFIT

From Test Market to Market Leader: How Jack's Boosted Sales with Yieldmo's Smart Ad Strategy

How Delve Deeper Fueled Record Fundraising with a Gen Z–Focused Media Strategy for Partners in Health

OpenX, Attain, and OMD: A Breakthrough in Supply-Side Closed Loop Attribution

Programmatic Intelligence Sparks Record Growth for TruStone Financial

Smadex Powers Exness: Deep Funnel Optimization Drives 60% CPAFTD Improvement and High-Value User Acquisition

YouAppi's Programmatic Retargeting DSP wins 350% ROI for Murka With Precision Segmentation, Appi Templates & Post-IDFA Scale

Individual & Overall Awards

3X faster launches, better performance, and 208K hours saved—Fluency helps Dealer.com scale local ads for 3,000+ clients

Basis Technologies – Strategy, Media and Data that Deliver Outcomes

People Inc's Tech Account Support & Operations

Adsterra's Proactive Customer Care Model

From service to strategy: Koddi redefines partnership in commerce media

Bill Wise: Reinventing Ad Tech With Independence, Intelligence, and Innovation

Chloe Wix, Ad Tech Visionary & Liaison for Advertisers

James Rooke: Championing Innovation and Collaboration in Premium Video Advertising

Mark Jablonowski: Engineering a Smarter Future for Political Digital Advertising

Heather Carver, Freestar's CRO

How Rain the Growth Agency & Spectrum Reach Used Transparent Data to Transform CTV Campaigns

Deploy: Building a More Transparent, Equitable Programmatic Ecosystem for Political Media

San Diego Zoo Wildlife Alliance's CTV Thank You to First Responders: We Love LA

Creative Reimagined & Rewired: Aderize, Without the Weight, the Wait, or the Wasted Spend

David Nyurenberg- Intermedia

Jonathan Cole, Tinuiti

Mateusz Jedrocha – Redefining the Future of Privacy-First Programmatic

Ann Tarasewicz, CEO of Axis

Basis Technologies' Noor Naseer is on the Move, Making Marketers Smarter

Solving Adland's Waste Crisis with Deeper AI

Eric Tilbury

Technology & Service Providers

Microsoft generative AI is transforming the nature of audience engagement

AI That Understands the Moment: GumGum's Mindset Graph™

Clinch’s COPILOT Reinvents Omnichannel Advertising with Agentic AI

Dstillery's Multimodal AI

How MINT.ai Moves Advertising to Human-Led, Agent-Operated Efficiency

Jasper: The Agentic AI Platform Powering the Future of Marketing

Skai's Celeste AI

SWYM: AI That Stops Wasted Spend Before It Starts

Zefr's Responsible AI Guardrails: Powering Safe Generative AI for Global Brands

Amperity Identity Resolution Agent: AI That Turns Fragmented Customer Data into Strategic Growth

Colgate-Palmolive's Global Data Transformation: A Story of Innovation at Scale

Dexerto Monetizes Contextual Ads and Audience Signal Data Smarter with ArcSpan AMS

Dynamically Updating Audiences to Keep up With Changing Public Opinion

From Insight to Impact: Nexxen's Flexible, Unified Advantage

VideoAmp's Patented Clean Room

IQM - The DSP Shaping Advertising in Highly-Regulated Spaces

Yahoo DSP

Adform: The Best Global Omnichannel DSP - smarter, faster, and measurable outcomes

Copay, powered by Doceree

AdRoll's DSP Unifies Full-Funnel, Cross-Channel Campaigns