See who win's at the AdExchanger Awards Gala

CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING

The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic.

Categories

Agency & Consulting
- Best In Commerce Media
  - Diamond Foods Goes Nuts with Monks, Achieving 352% Sales Growth on Amazon
    Monks
  - Member Obsessed: How Sam’s Club drives growth for brands by closing the loop and prioritizing member experience
    Sam's Club
- Best Programmatic Consulting Or Advisory Firm
  - Kepler: Bringing the Future in Focus
    Kepler
  - Optimal: on a mission to replicate the scale of the open exchange in a cleaner, more equitable environment
    Optimal
  - Prohaska Consulting - The Rebranding of News
    Prohaska Consulting
  - Sigma Software: Programmatic Development Partner to DanAds
    Sigma Software Group
- Best Use Of Data By An Agency
  - Adswerve's GenAI & Social Sentiment Analysis Tools Take Six Flags Customer Experience to New Heights
    Adswerve
  - Butler/Till's Conditions Marketplace: An Exclusive, Compliant, and Performant Targeting Offering for Their Pharma Clients.
    Butler/Till
  - Data-Driven Language Modeling: How DSPolitical, INTRVL, and Fenton Transformed Voter Engagement
    Optimal
  - Driving 24% of US COVID-19 Vaccinations through Moderna’s #SpikevaxPartner Community
    Coegi
  - Maximizing Media Investments with DELVE’s Audience-First Giving Pyramid: A Transformative Partnership with UNICEF USA
    Delve
- Best Use Of Technology By An Agency
  - AI Target Optimizer: Artificial Intelligence for hyper-personalization and CRM performance
    Numberly
  - From Dreams to Reality: Monks’ AI-Powered Creative for Hatch, a Sleep Wellness Company
    Monks
  - Good Apple’s Proprietary Products
    Good Apple
  - How Rain the Growth Agency is Innovating CTV Performance Advertising Through Custom Algorithm Technology
    Rain the Growth Agency

Campaigns
- Best Data-Driven TV Campaign
  - Cracking the CTV Code: How IRIS.TV and PMG Transformed CTV Advertising for CKE Restaurants
    IRIS.TV
  - Effectv Combines Data, Targeted Delivery, Measurement, and Optimization to Drive Business Outcomes for Mancini’s Sleepworld
    Comcast Advertising
  - Endurance Warranty Services Campaign
    Lockard & Wechsler Direct
  - Nissan and Teads Unveil "Get Your Own Electrified Superpower" Omnichannel Campaign
    Teads
  - Sky Italia's Audience Discovery Soars with Samsung Ads' Cutting-Edge Machine Learning
    Samsung Ads
  - Spectrum Reach’s Customer Data Match Capability for a PMG Agency Client
    Spectrum Reach
- Best Overall Use Of Programmatic In A Marketing Campaign
  - AI for Offline Sales - Chalice Custom Algorithms and The Hershey Company
    Chalice Custom Algorithms
  - Maniko Nails Programmatic: The Easiest Manicure In The World Meets Mobile Gaming Audiences With Kayzen x Unity
    Unity, Kayzen
  - Programmatic Excellence: MiQ & VML's Tennessee Tourism Campaign
    MiQ, VML
  - Vision Media and Seattle Children’s Surpass Donation Goals with Programmatic Advertising
    Vision Media
  - WMG Canada Tops the Charts Through Innovation with Media/Data Curation
    Audigent
- Best Programmatic Out-Of-Home Activation
  - “Be Like No One’s Watching”: Hyatt’s Andaz DOOH Campaign Drives 37% Lifts in Awareness & Consideration
    Vistar Media, dentsu x
  - Gavidigest PDOOH Ramadan Countdown Dynamic Creative Helps Reckitt Break Sales Records
    Awarion - Havas
  - “If you’re seeing this, it's a greener time to use energy” - OVO’s Greener Grid Campaign
    Hivestack
  - Scan the QR code and send the messege to yourself and everyone else!
    LIVE BOARD,INC
  - Total Wine & More's Programmatic OOH Holiday Activation by Harmelin Media
    Harmelin Media
- Innovation In Audio Advertising
  - Dentsu's audio campaign for Intel taps Instreamatic's new personalized AI audio ads for success
    dentsu
  - Hyundai Drives Brand Awareness and Influences Consumer Purchasing Decisions Using AudioPixel and Second Screen Retargeting
    AdsWizz
  - The Unshakeables, A New Podcast from Chase for Business and iHeartMedia's Ruby Studio
    iHeartMedia

Individual & Overall Awards
- Best Diversity, Equity, And Inclusion Initiative
  - Kepler Academy: Empowering Diversity and Inclusion in Digital Marketing Through Hands-On Training and Mentorship
    Kepler
  - Pixability's Inclusive Media Initiative (IMI)
    Pixability
- Best Sustainability Initiative
  - Sharethrough: Leading the Path Towards Sustainable Advertising & Media
    Sharethrough
  - Tripadvisor Ad Express & DanAds lead the way in Sustainable Advertising for the Global Hospitality Industry
    DanAds
- Leadership In Advertising
  - Ann Tarasewicz, CEO, Axis
    Axis
  - Kristen DiCorleto, Head of Marketing at CVS Media Exchange (CMX)
    CVS Media Exchange
  - Mark Jablonowski, An Optimal Innovator
    Optimal
  - Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal
    NBCUniversal
  - Vinny Rinaldi - AI Innovator at The Hershey Company
    The Hershey Company
- Rising Star - Leadership Under 40
  - Ann Tarasewicz, CEO, Axis
    Axis
  - Basis Technologies’ Ian Trider – a Lifetime’s Worth of Programmatic Achievements Within a Decade
    Basis Technologies

Marketer
- Most Innovative Measurement Approach
  - DELVE Revolutionizes Industry Standards: Implementing an Audience-First Marketing Strategy at Gerber Life Insurance Company
    Delve
  - First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales For Diageo
    Adelaide

Publisher
- Best Use Of Technology By A Publisher
  - Forte by Vox Media
    Vox Media
  - How AI and Emerging Tech Elevated The Independent’s Strategy to ‘Make Change Happen’ for global audiences
    The Independent
  - Permutive & TelevisaUnivision: Achieving cross-platform addressability
    Permutive
  - Pushly & Live Nation Entertainment: Bring the Party to Fans Globally
    Pushly, Inc.
  - Taboola Helps The Independent Drive 43% Increase in Editorial Content Clickthrough Rate and Boost On-Site Engagement
    Taboola

Technology & Service Providers
- AI Innovators
  - IntentKey® by Inuvo: Industry-Leading AI Innovation for Superior Media Buying and Unmatched Results
    Inuvo
  - Movable Ink Da Vinci - One Send. Infinite Personalization.
    Movable Ink
  - Protecting Against Modern Risk: How HUMAN Security Leverages AI to Battle Ad Fraud
    HUMAN Security
  - Rembrand Blends AI and AR to Create Unskippable Media Format For Brand Advertising
    Rembrand
  - Samba AI: Paving the Path for the Next Generation of TV Data
    Samba TV
- Best Account Support by a Technology Company
  - Adapex's Data Refinery and Account Support
    Adapex
  - Basis Technologies - Programmatic Support + Strategy, Planning, Search, Social, Experiential and Print (Yes, Print) Services
    Basis Technologies
  - Flashtalking by Mediaocean
    Mediaocean
  - Raptive’s Unparalleled Account Support Raptive Helps Creators Maximize Revenue While Protecting their Businesses
    Raptive
  - Top Retailers Rely on Koddi's Account Support Team to Enhance Commerce Media Performance
    Koddi
- Best Commerce Media Technology
  - Captiv8's Branded Storefronts Revolutionize Social Commerce For Creators, Brands, and Consumers
    Captiv8
  - Driving 30% In-store visit lift for Giant Food with contextual commerce media
    Chicory
  - iFood Boosts Ad Revenue 20x with Kevel Retail Media Cloud™
    Kevel
  - Koddi: The Commerce Media Platform That the World's Largest Retailers Are Switching To
    Koddi
  - Revolutionizing Commerce Media: Criteo Unifies the Fragmented Ecosystem
    Criteo
- Best Data Technology
  - Above Data's Semantic Layer Solutions
    Above Data, Inc.
  - Aqfer Brings Digital Ad Measurement and Attribution to the Physical World with Clear Channel Outdoor's RADAR Data Solutions
    Aqfer
  - Claravine and Slalom: Streamlining Taxonomy for Leading U.S. Mortgage Provider
    Claravine
  - Cookieless innovation: Sky's journey with Permutive
    Permutive
  - Protecting Against Modern Risk: How HUMAN Security Leverages AI to Battle Ad Fraud
    HUMAN Security
- Best Demand-Side Technology
  - Activate: PubMatic's Groundbreaking SPO Solution Driving Programmatic CTV Growth and Efficiency
    PubMatic
  - After Transformation, Yahoo DSP Earns the Gold
    Yahoo DSP
  - FreeWheel’s DSP, Beeswax: The CTV DSP Built to Navigate Identity Challenges
    Comcast Advertising
  - Intent IQ’s Distributed Identity Technology and IIQ ID for Cookieless Audience Activation and Attribution Suite for Marketers
    Intent IQ
  - LiveIntent Uncovers Engaged Email Subscribers and Boosts Monetization
    LiveIntent
- Best Identity Technology
  - A multi-ID graph. One channel, multiple IDs, for the 3PC apocalypse that already happened in the EU
    Roq.ad
  - Future-Proofing Identity: MiQ's Strategic Use of Experian's Graph
    Experian
  - ID5, The Alternative ID That Could
    ID5
  - Intent IQ’s patented technology and IIQ ID: closing the gap between publishers and advertisers for cookieless audiences
    Intent IQ
  - Yahoo Identity Solutions: Leading with First-Party Data, Interoperability and an Integrated Approach
    Yahoo
- Best Industry Startup
  - Advertible Levels the Native Playing Field with Innovative Native-as-a-Service Technology
    Advertible
  - Axis
    Axis
  - SWYM.ai – Algorithmic Media Supply Curation & Bid Decisioning
    SWYM.ai
- Best Measurement Or Analytics Capability
  - AU: A Revolutionary Attention-Based Approach to Media Quality Measurement
    Adelaide
  - Brands Optimize Ad Spend and Maximize Revenue with Modern Day MMM from Prescient AI
    Prescient AI
  - LiveRamp's Cross-Screen Measurement & Analytics Solutions
    LiveRamp
  - VALID: VIDEOAMP LINKED IDENTITY & DATA - A PROPRIETARY DATA & TECH ENGINE FOR MEDIA MEASUREMENT
    VideoAmp
  - Zefr’s AI-Powered Brand Suitability Verification & Misinformation Protection Solution for Social Media Environments
    Zefr
- Best Privacy Technology
  - Above Data's Semantic Layer Solutions
    Above Data, Inc.
  - Creating Privacy Standards at Scale for a Regulated Industry
    SafeGuard Privacy
  - ID-free® - Dstillery’s privacy-safe behavioral targeting technology
    Dstillery
  - Predictive Audiences
    Proximic by Comscore
  - Seedtag: Leading Privacy-First Advertising Across Screens with Contextual AI
    Seedtag
- Best Seller-Focused Technology
  - Bid Enhancement monetizes cookieless inventory for sell-side while powering cookieless activation & attribution for buy-side
    Intent IQ
  - SmartProposal by Frequence: Transforming Media Sales with AI-Driven Proposals
    Frequence
  - Tripadvisor Ad Express & DanAds lead the way in Sustainable Advertising for the Global Hospitality Industry
    DanAds
  - Triton Digital’s Advertising Platform Removes Friction to Maximize Publisher Success
    Triton Digital
  - TV by OpenX, the Programmatic Industry’s First Initiative to Unlock the Full Potential of Biddable CTV
    OpenX
- Most Innovative TV Advertising Technology
  - Harmony, by Innovid – Keeping TV Open for Everyone and Controlled by No One
    Innovid
  - How Madhive Modernizes Legacy Systems to Enable Local Advertisers to Automate CTV Ad Buying
    Madhive
  - Magnite and SpringServe Empower Media Owners to Maximize the Value of Their Inventory Across All Screens
    Magnite
  - Roku Automatic Content Recognition
    Roku
  - Transforming Programmatic CTV: Disney+ & Yahoo DSP's CTV App Install Innovation
    Yahoo DSP
  - Vibe.co, the Google Ads of CTV
    Vibe

AWARDS GALA

Join us as we crown this year’s winners and toast the industry!

The AdExchanger Awards winners will be announced live at this year’s AdExchanger Awards Gala taking place during Programmatic I/O New York on September 24th. Individual tickets, groups of 5, and tables of 10 are available for purchase. If you are interested in attending the gala, you can secure you tickets here

JUDGES

Tutuwa Ahwoi

Vice President, Spot Sales Operations

National Public Media
Paul Bannister

Chief Strategy Officer

Raptive
Matt Barash

Investor/Advisor
Adam Berkowitz

Chief of Staff, Head of Marketing

LiveIntent
Obele Brown-West

Executive Vice President of Media

Tinuiti
Dennis Buchheim

President & Founder

ThinkMedium
Brian Chap

CEO

Tech Recipes
Mohammad Chughtai

Global Head of Advanced TV

MiQ
Rikki Decker

Head of Client Services

Blockthrough
Emry DowningHall

SVP, Programmatic Revenue and Strategy

Unwind Media
Stephani Estes

Chief Media Officer

Goodway Group
Oscar Garza

EVP, Client Growth

GroupM
Amanda Gomez

Vice President, Revenue Operations

New York Post
Peter Hanford

MD Global Growth

Ebiquity
Eli Heath

SVP, Global Addressability

Lotame
Stephen Howard-Sarin

Managing Director of Retail Media

Criteo
Ryanne Laredo

SVP, Customer Success

Nielsen
Melody Lin

Consultant, Market Insights and Strategy in Media and Ad Tech
Freddie Liversidge

VP of Global Media

HP Inc
Barry Lowenthal

President

Inuvo
Amanda Martin

Senior Vice President of Partnerships and Business Strategy

Mediavine
Ramsey McGrory

Chief Development Officer

Mediaocean
Scott Messer

Rev Ops Leader, Media Operator, Ad Tech Expert

Messer Media
Ian Meyers

Co-Founder

Sincera
Jennifer Milk

VP, Marketing and Communications

Publicis Media
Mike O'Sullivan

Co-Founder

Sincera
Emily Palmer

Digital Media & AdTech Consultant

Emily Ad Woman
Ryan Pauley

President

Vox Media
Matt Prohaska

CEO and Principal

Prohaska Consulting
Laurel Rossi

CRO/CMO

Infillion
Brittany Slattery

Chief Marketing Officer

OpenAP
Marilois Snowman

CEO/Founder

Mediastruction
Ben Sylvan

Vice President, Data Partnerships

The Trade Desk
Prerna Talreja

Managing Director of Digital Activation

Crossmedia
Kieley Taylor

Managing Partner, Global Head of Partnerships

GroupM
Cary Tilds

Chief Strategy and Operations Officer

Frameplay
Courtney Trudeau

SVP, Head of Tech Strategy

Merkle
Melinda Han Williams

Chief Data Scientist

Dstillery
Geoff Wolinetz

SVP Publisher and Demand Platforms

OpenX
Alessandro De Zanche

Founder

ADZ Strategies

Contact

Should you have any questions about the categories, rules, or gala for the AdExchanger Awards, please contact:

Emily Rocca
[email protected]

CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING

Categories

Agency & Consulting

Diamond Foods Goes Nuts with Monks, Achieving 352% Sales Growth on Amazon

Member Obsessed: How Sam’s Club drives growth for brands by closing the loop and prioritizing member experience

Kepler: Bringing the Future in Focus

Optimal: on a mission to replicate the scale of the open exchange in a cleaner, more equitable environment

Prohaska Consulting - The Rebranding of News

Sigma Software: Programmatic Development Partner to DanAds

Adswerve's GenAI & Social Sentiment Analysis Tools Take Six Flags Customer Experience to New Heights

Butler/Till's Conditions Marketplace: An Exclusive, Compliant, and Performant Targeting Offering for Their Pharma Clients.

Data-Driven Language Modeling: How DSPolitical, INTRVL, and Fenton Transformed Voter Engagement

Driving 24% of US COVID-19 Vaccinations through Moderna’s #SpikevaxPartner Community

Maximizing Media Investments with DELVE’s Audience-First Giving Pyramid: A Transformative Partnership with UNICEF USA

AI Target Optimizer: Artificial Intelligence for hyper-personalization and CRM performance

From Dreams to Reality: Monks’ AI-Powered Creative for Hatch, a Sleep Wellness Company

Good Apple’s Proprietary Products

How Rain the Growth Agency is Innovating CTV Performance Advertising Through Custom Algorithm Technology

Campaigns

Cracking the CTV Code: How IRIS.TV and PMG Transformed CTV Advertising for CKE Restaurants

Effectv Combines Data, Targeted Delivery, Measurement, and Optimization to Drive Business Outcomes for Mancini’s Sleepworld

Endurance Warranty Services Campaign

Nissan and Teads Unveil "Get Your Own Electrified Superpower" Omnichannel Campaign

Sky Italia's Audience Discovery Soars with Samsung Ads' Cutting-Edge Machine Learning

Spectrum Reach’s Customer Data Match Capability for a PMG Agency Client

AI for Offline Sales - Chalice Custom Algorithms and The Hershey Company

Maniko Nails Programmatic: The Easiest Manicure In The World Meets Mobile Gaming Audiences With Kayzen x Unity

Programmatic Excellence: MiQ & VML's Tennessee Tourism Campaign

Vision Media and Seattle Children’s Surpass Donation Goals with Programmatic Advertising

WMG Canada Tops the Charts Through Innovation with Media/Data Curation

“Be Like No One’s Watching”: Hyatt’s Andaz DOOH Campaign Drives 37% Lifts in Awareness & Consideration

Gavidigest PDOOH Ramadan Countdown Dynamic Creative Helps Reckitt Break Sales Records

“If you’re seeing this, it's a greener time to use energy” - OVO’s Greener Grid Campaign

Scan the QR code and send the messege to yourself and everyone else!

Total Wine & More's Programmatic OOH Holiday Activation by Harmelin Media

Dentsu's audio campaign for Intel taps Instreamatic's new personalized AI audio ads for success

Hyundai Drives Brand Awareness and Influences Consumer Purchasing Decisions Using AudioPixel and Second Screen Retargeting

The Unshakeables, A New Podcast from Chase for Business and iHeartMedia's Ruby Studio

Individual & Overall Awards

Kepler Academy: Empowering Diversity and Inclusion in Digital Marketing Through Hands-On Training and Mentorship

Pixability's Inclusive Media Initiative (IMI)

Sharethrough: Leading the Path Towards Sustainable Advertising & Media

Tripadvisor Ad Express & DanAds lead the way in Sustainable Advertising for the Global Hospitality Industry

Ann Tarasewicz, CEO, Axis

Kristen DiCorleto, Head of Marketing at CVS Media Exchange (CMX)

Mark Jablonowski, An Optimal Innovator

Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal

Vinny Rinaldi - AI Innovator at The Hershey Company

Ann Tarasewicz, CEO, Axis

Basis Technologies’ Ian Trider – a Lifetime’s Worth of Programmatic Achievements Within a Decade

Marketer

DELVE Revolutionizes Industry Standards: Implementing an Audience-First Marketing Strategy at Gerber Life Insurance Company

First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales For Diageo

Publisher

Forte by Vox Media

How AI and Emerging Tech Elevated The Independent’s Strategy to ‘Make Change Happen’ for global audiences

Permutive & TelevisaUnivision: Achieving cross-platform addressability

Pushly & Live Nation Entertainment: Bring the Party to Fans Globally

Taboola Helps The Independent Drive 43% Increase in Editorial Content Clickthrough Rate and Boost On-Site Engagement

Technology & Service Providers

IntentKey® by Inuvo: Industry-Leading AI Innovation for Superior Media Buying and Unmatched Results

Movable Ink Da Vinci - One Send. Infinite Personalization.

Protecting Against Modern Risk: How HUMAN Security Leverages AI to Battle Ad Fraud

Rembrand Blends AI and AR to Create Unskippable Media Format For Brand Advertising

Samba AI: Paving the Path for the Next Generation of TV Data

Adapex's Data Refinery and Account Support

Basis Technologies - Programmatic Support + Strategy, Planning, Search, Social, Experiential and Print (Yes, Print) Services

Flashtalking by Mediaocean

Raptive’s Unparalleled Account Support Raptive Helps Creators Maximize Revenue While Protecting their Businesses

Top Retailers Rely on Koddi's Account Support Team to Enhance Commerce Media Performance

Captiv8's Branded Storefronts Revolutionize Social Commerce For Creators, Brands, and Consumers

Driving 30% In-store visit lift for Giant Food with contextual commerce media

iFood Boosts Ad Revenue 20x with Kevel Retail Media Cloud™

Koddi: The Commerce Media Platform That the World's Largest Retailers Are Switching To

Revolutionizing Commerce Media: Criteo Unifies the Fragmented Ecosystem

Above Data's Semantic Layer Solutions

Aqfer Brings Digital Ad Measurement and Attribution to the Physical World with Clear Channel Outdoor's RADAR Data Solutions

Claravine and Slalom: Streamlining Taxonomy for Leading U.S. Mortgage Provider

Cookieless innovation: Sky's journey with Permutive

Protecting Against Modern Risk: How HUMAN Security Leverages AI to Battle Ad Fraud