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»Featured

How TV Video Service Providers Can Overcome the Content Discovery Conundrum

This article is sponsored by TiVo. Pay-TV customers have never had more options. According to a study by Ampere Analysis, streaming content now includes more than 160,000 subscription video-on-demand (SVOD) titles. Nearly one quarter of TV viewers now subscribe to four or more SVOD services. Yet content discovery hasn’t changed much from its cable TV... Continue reading »
by AdExchanger Content Studio // June 4th, 2019 //
»
A Marketer’s Guide To 5G

How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of wireless technology after 4G LTE, 5G-enabled devices won’t be available until at least 2020, despite limited test deployments in large cities and a fair amount of boasting from the big telecom companies. But what will... Continue reading »
by Allison Schiff // February 20th, 2019 //
»
Podcast: Content Marketing Needs An Arbiter

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. When, at age 18, Anda Gansca left her home in Transylvania, Romania, to study at Stanford, she had two passions: data science and political philosophy. Data science won out, and she went on to launch Knotch, a company... Continue reading »
by Zach Rodgers // August 15th, 2018 //
»
A Marketer’s Guide To GDPR

The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for and... Continue reading »
by Allison Schiff // October 31st, 2017 //
»
The Marketer’s Guide To Blockchain

Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It's doing so with the backing of big companies like IBM and Comcast, as well as smaller startups like... Continue reading »
by James Hercher // July 6th, 2017 //
»
2017 Marketer’s Guide To Location Data

When it comes to location-based based data, targeting is the low-hanging fruit. The ripe opportunities center on using location to enhance behavioral profiles and connect online ad exposure with real-world activities. Easier said than done, however. Advertisers and agencies are interested, but the technology is still developing and there’s a fair amount of BS flying... Continue reading »
by Allison Schiff // May 8th, 2017 //
»
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones

It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any way once they’re within a roughly 100-foot radius of a polling location. But sophisticated location-based mobile advertising has exposed a loophole in those laws, wherein campaigns target mobile ads to people while... Continue reading »
by James Hercher // November 8th, 2016 //
»
How Pandora Punches Above Its Weight For Political Ad Dollars

Political ad dollars, even more so than brand budgets, have conglomerated around a handful of major players. Of the more than $1 billion analysts predict candidates and super PACs will spend online this election, “half will go to Facebook and Google, Pandora – those are the big ones – and Twitter,” said Jordan Lieberman, politics... Continue reading »
by James Hercher // July 19th, 2016 //
»
Democrats Have High Expectations For 2016 As Their Tech And Data Advantage Widens

The last two presidential elections were decided in part by the Democrats’ superior tech and data infrastructure. While the Republicans have since invested in bolstering their own expertise, the Dems believe they still have the upper hand. “Republicans who see our tools still say our solutions are much better than what they have on their... Continue reading »
by James Hercher // June 14th, 2016 //
»
Trump's Intuitive Politics Spell Trouble For Republican Data Ops

Data figured centrally in Barack Obama’s 2008 and 2012 campaign operations. Hillary Clinton is running a similar playbook. Mitt Romney and Ted Cruz both leaned heavily on technology-enabled voter analysis. But Donald Trump isn’t interested in the data-gathering infrastructure many see as a necessary piece of modern presidential campaigning. "I've always felt it was overrated,"... Continue reading »
by James Hercher // June 1st, 2016 //
»
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