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Friday, May 1, 2020

The COVID-19 pandemic has upended the way we live and the way we work. Read all of AdExchanger's COVID-19 coverage here.


today’s must read

AT&T Folds Xandr Into WarnerMedia
Xandr Chief Business Officer Kirk McDonald will continue to lead the group and report to WarnerMedia Chief Revenue Officer Gerhard Zeiler, who reports to John Stankey, AT&T’s new CEO…more

More from AdExchanger

Amazon Advertising (And The Rest Of Its Business) Is Booming, But Profit’s On Hold
Amazon’s Q1 advertising revenue was up by about 40% compared to the year before, but the company's overall profit declined relative to 2019. Don't expect any profit in Q2…more

NBCU And Sky Fight Through Sports Meltdown And Falling Ratings
The pandemic hit every Comcast businesses in Q1. As with every other company in the world, Comcast expects to experience much more severe effects in the next quarter…more

The Big Story: Storm Warning
This week, we delve into Google’s Q1 earnings to get an early sense of how the pandemic has impacted the world’s biggest ad supplier…more

Twitter Fixates On DR Products As Q1 Ad Revenue Falls Off A Cliff
The story of Twitter’s first quarter is familiar: a strong start to the year – and then a rapid ad revenue decline in March as COVID-19 began to take hold…more

Social Distancing With Friends: You & Mr Jones CEO David Jones
David shares advice for holding companies to try and weather the ongoing crisis; tips on WFH exercising; and predictions on the future of business travel…more

Leading With Action Can Reduce The Risk Of A ‘COVIDwashing’ Backlash
The term “COVIDwashing” is beginning to appear in articles and on Twitter. It suggests consumers may perceive more brand self-interest in current ads than real commitment to customers…more

IAB: Ad Buyers Pausing Campaigns Rises To 37%
Overwhelmingly, those who are now pausing their spend had not yet decided whether or not to do so one month ago, according to the latest IAB study on coronavirus impacts…more

As Opportunities Abound In Advanced TV, Marketers Must Proceed With Caution
While some see the boom in OTT as a major win for TV and marketers, Clair Bergam of The Media Kitchen warns it’s an opportunity to fail as much as it’s an opportunity to succeed…more

Publicis Groupe Launches Tool To Help Midsize Businesses Weather The COVID-19 Crisis
The outcomes-based solution provides a money-back guarantee. It combines Publicis Groupe's media-buying capabilities with Epsilon’s identity resolution, AI models and data…more

Surge In CTV Viewing Creates New Urgency To Solve Identity
This article is sponsored by Xandr. As CTV engagement increases, buyers should educate themselves on the ecosystem, audience-based buying and how partners are working to unlock the CTV opportunity…more

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Here’s today’s news round-up...

Breaking Bad (Ads)

Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s annual ad removal report. The coronavirus pandemic has spurred activity for Google’s ad-filtering system, since tens of millions of ads in the past month have featured “price-gouging, capitalizing on global medical supply shortages, making misleading claims about cures and promoting illegitimate unemployment benefits.” Google is also making it easier to remove bad actors from the platform moving forward, with the recent announcement that it will require verification and identification for all advertiser accounts, an expansion of a policy that currently only applies to political advertisers.

Get The Party Started

The hit multiplayer video game Fortnite quietly launched a combat-free zone this week called Party Royale. (The typical fighting gameplay is called Battle Royale) Fortnite gaming parent company Epic is notorious for making updates without explanation, so players have to explore the world to find out what’s there. But one thing that’s clear already is that Party Royale greatly expands Fortnite’s in-game marketing potential. It’s probably not a coincidence that the update comes while everyone is stuck at home, since Party Royale is a place where people can virtually hang out. And since there are mini-games but no combat, it’s a safer environment for brand integrations. The video game new site PCGamesN has more.

Give Us A Break

Eight German travel companies including Trivago, GetYourGuide and FlixBus are lobbying Google to delay or forgive ad payment collection from the past six weeks. They also asked Google to issue refunds for ad buys against products that people can’t use during the shut downs, such as vacations and flights. “Unless greater flexibility is exercised by Google, many of its advertising partners will be forced to use government loans to pay their debts,” the companies wrote in a letter to Google Chief Business Officer Philipp Schindler. The companies also pressed Google not to accept payments from companies collecting government aid, since that money is intended to sustain core business operations. “Badly needed funding will flow into Google’s coffers on the backs of taxpayers.” Bloomberg has more.

But Wait, There’s More!

This week’s adexchanger podcasts
Episode 91: Begun, The Clone War Has

We dig into the The Trade Desk and its plans to crack down on bid duplication by requesting to see each bid request only once per exchange.

Check out all episodes of The Big Story here.
Social Distancing With Friends: Mike Law

Mike talks about upfront season without live events or new pilots, working with his team remotely and hanging out by the water at his home in Long Island.

Get More AdExchanger Talks Episodes here.
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PROGRAMMATIC I/O, New York, October 20-21, 2020

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