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»Displaying Search

Getting Full Value For Your Inventory: A Buyer’s Perspective

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. Jonathan Mendez wrote a good post on his blog several months ago entitled “The True Media Value Delta”. In that post, he shared a highly profitable display… Continue reading »
by Ad Traders // May 10th, 2010 //
»
Finding the Right Fit for Attribution

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Nick Talbert, Director of Product Marketing, Eyeblaster, a campaign management and advertising technology company. Search and display budgets decisions made within their silos will only yield non-scalable results. Attribution decisions need to be channel agnostic and… Continue reading »
by Ad Traders // April 27th, 2010 //
»
We Need To Simplify

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. Have you stopped and looked at our portion of the industry lately? Have you seen how confusing it really is? Imagine you are a paid… Continue reading »
by Ad Traders // April 5th, 2010 //
»
It’s Not All About Data

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. A Fortune 100 retailer client recently told me that he has never witnessed so much change in display media than he has seen in the… Continue reading »
by Ad Traders // March 8th, 2010 //
»
The Cross Channel Influence on Conversions

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Suman Basetty, Director of Product Management at Efficient Frontier, an online performance marketing company. Sophisticated online marketers want to know how their display and search ad spend are influencing each other, their conversion rates and, most… Continue reading »
by Ad Traders // February 25th, 2010 //
»
Make Your Advertising A Cost Of Sales

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. “We sell. Or else.” — David Ogilvy The best thing a marketer can do for their business and their career is to transform their advertising expense to… Continue reading »
by Ad Traders // February 17th, 2010 //
»
Media Exchanges Are Creating A New World For Search Marketers

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. The average search marketer doesn’t rate display very highly. They operate in a very ROI-orientated world based on hard facts and close to 100% accountability.… Continue reading »
by Ad Traders // January 29th, 2010 //
»
Putting Display in Search Terms

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Justin Merickel, VP of New Product Development and Marketing at Efficient Frontier, a search engine marketing solutions company. The other day a group of us at Efficient Frontier gathered in a conference room to discuss display… Continue reading »
by Ad Traders // January 22nd, 2010 //
»
Roadmapping The Ad Exchange For Search Marketers

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. Many search marketers want to expand into the display ad exchanges but aren’t sure where to get started. Auction-based pricing looks familiar, but there is a dizzying… Continue reading »
by Ad Traders // January 13th, 2010 //
»
 

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