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»Digital Out-Of-Home

Vibenomics And Triton Digital Power First Programmatic Audio Out-Of-Home Market

Background music in stores is often heard but rarely listened to. But perhaps that will change with more precise messaging. In that spirit, Vibenomics, whose software curates and sells ads against custom in-store radio stations, will enable targeted messaging via a partnering with Triton Digital's programmatic audio marketplace. Vibenomics’ digital radio stations operate in 4,000... Continue reading »
by Alison Weissbrot // October 29th, 2019 //
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Toyota Uses Programmatic OOH In Turkey To Spread The Word On Hybrid Cars

Toyota needed to put out a wide-reaching message to raise awareness about its hybrid vehicles in Turkey, a market where the concept is new and not widely adopted. To do so, it turned to the broadest reach medium there is: out of home (OOH). But Toyota wanted to introduce some targeting to reach its intended... Continue reading »
by Alison Weissbrot // December 14th, 2018 //
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MAC Lights Up Programmatic OOH To Drive Footfall In Stores

MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey. The makeup brand buys out-of-home (OOH) inventory on mall displays to drive awareness, but it wanted a less static and more measureable way to target shoppers and get them in store, said Tugba Cetegin, marketing manager at MAC Cosmetics in Turkey.... Continue reading »
by Alison Weissbrot // December 27th, 2017 //
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Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards

The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital out-of-home (DOOH) campaigns. The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats... Continue reading »
by James Hercher // April 10th, 2017 //
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4 Things To Know As Out-Of-Home Goes Programmatic

  Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad spend in the US... Continue reading »
by Alison Weissbrot // February 15th, 2017 //
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Wristband IDs Are Changing Live Nation’s Festival Marketing

Mike Finnegan will speak at AdExchanger's Omni.Digital conference in Chicago on September 8.  Live Nation is coining a new term to describe how it’s enabling data-driven marketing for festival advertisers: festech. Festivalgoers register their RFID [radio frequency identification] wristbands via email or Facebook and use them for entry and payment. They can also tap their bands at advertisers’... Continue reading »
by Sarah Sluis // August 3rd, 2016 //
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OOH Is Becoming A Measurement Tool For Digital Marketers

The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. The media provider may allow some mobile tracking (in the US that probably means Outfront or Clear Channel, which together account for a... Continue reading »
by James Hercher // June 30th, 2016 //
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Dreamforce: General Motors Wants To Drive Media Buyers To OnStar

At Salesforce’s annual Dreamforce celebration, Rick Ruskin, who heads marketing and product management for General Motors’ OnStar service, sits in a parked Buick that's serving as a makeshift conference room. He points to his phone, where there are offers from Best Buy and Audiobooks.com. “These two spots here are like Google AdWords, where people are... Continue reading »
by Ryan Joe // September 17th, 2015 //
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Why Live Nation Thinks Programmatic Can Take Over The Concert And Festival Scene

A year after embracing programmatic technology, Live Nation is planning another major expansion of its ad tech capabilities, this time by connecting its many online and offline properties into a holistic marketing platform. With its “Fan Connect programmatic platform,” the entertainment company is continuing its evolution into a “digital publisher” – not in the sense... Continue reading »
by James Hercher // July 7th, 2015 //
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Blazing The Out-Of-Home Trail

When digital jukebox maker TouchTunes rolled out Attract Media (“a digital-out-of-home activation platform”) last week, the focus was predominantly on direct sales. Michael Coppola, the company's VP of media and advertising, pointed out that while the capabilities exist for automated ad serving, “We expect a vast majority of the advertising to remain direct … with a... Continue reading »
by James Hercher // April 27th, 2015 //
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