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»Digital Out-Of-Home

When Out-Of-Home Prices Get A Trim, Manscaped Steps In

Many brands quickly pulled out-of-home (OOH) campaigns when the country went into lockdown in March. After all, nobody would be outside to see them. That claw back sent OOH prices plummeting across the market. And now that parts of the country are open again, OOH is a steal. In May, direct-to-consumer men’s grooming brand Manscaped... Continue reading »
by Alison Weissbrot // July 17th, 2020 //
»
The OOH Renaissance Was Here – And Then There Was Coronavirus

2020 was going to be a breakout year for out-of-home media. GroupM forecasted 8% growth in the OOH category this year – the fastest-growing (and only growing) traditional media channel. And digital signage had finally reached meaningful scale and been integrated into major DSPs. While it’s still too early for updated OOH projections, the spread... Continue reading »
by James Hercher // March 20th, 2020 //
»
Curb Taxi Media Lights Up NYC’s Yellow Cabs With Programmatic Ads

Where there’s a screen, there’s an opportunity for a programmatic ad. Curb Media Network, the media division of taxi technology provider Curb Mobility, has turned on programmatic access to 1,200 digital screens across its fleet of yellow cabs in New York City. Curb has operated a media network for years in partnership with 15 thousand... Continue reading »
by Alison Weissbrot // January 29th, 2020 //
»
Vibenomics And Triton Digital Power First Programmatic Audio Out-Of-Home Market

Background music in stores is often heard but rarely listened to. But perhaps that will change with more precise messaging. In that spirit, Vibenomics, whose software curates and sells ads against custom in-store radio stations, will enable targeted messaging via a partnering with Triton Digital's programmatic audio marketplace. Vibenomics’ digital radio stations operate in 4,000... Continue reading »
by Alison Weissbrot // October 29th, 2019 //
»
Toyota Uses Programmatic OOH In Turkey To Spread The Word On Hybrid Cars

Toyota needed to put out a wide-reaching message to raise awareness about its hybrid vehicles in Turkey, a market where the concept is new and not widely adopted. To do so, it turned to the broadest reach medium there is: out of home (OOH). But Toyota wanted to introduce some targeting to reach its intended... Continue reading »
by Alison Weissbrot // December 14th, 2018 //
»
MAC Lights Up Programmatic OOH To Drive Footfall In Stores

MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey. The makeup brand buys out-of-home (OOH) inventory on mall displays to drive awareness, but it wanted a less static and more measureable way to target shoppers and get them in store, said Tugba Cetegin, marketing manager at MAC Cosmetics in Turkey.... Continue reading »
by Alison Weissbrot // December 27th, 2017 //
»
Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards

The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital out-of-home (DOOH) campaigns. The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats... Continue reading »
by James Hercher // April 10th, 2017 //
»
4 Things To Know As Out-Of-Home Goes Programmatic

  Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad spend in the US... Continue reading »
by Alison Weissbrot // February 15th, 2017 //
»
Wristband IDs Are Changing Live Nation’s Festival Marketing

Mike Finnegan will speak at AdExchanger's Omni.Digital conference in Chicago on September 8.  Live Nation is coining a new term to describe how it’s enabling data-driven marketing for festival advertisers: festech. Festivalgoers register their RFID [radio frequency identification] wristbands via email or Facebook and use them for entry and payment. They can also tap their bands at advertisers’... Continue reading »
by Sarah Sluis // August 3rd, 2016 //
»
OOH Is Becoming A Measurement Tool For Digital Marketers

The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. The media provider may allow some mobile tracking (in the US that probably means Outfront or Clear Channel, which together account for a... Continue reading »
by James Hercher // June 30th, 2016 //
»
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