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»Considering Digital

Publishers And The Hidden Costs Of Data Leakage

Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco.  He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group. I have received an overwhelming amount of feedback from my last missive.  I... Continue reading »
by Ad Traders // July 28th, 2010 //
»
Data: Deja Vu All Over Again?

Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco.  He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group. I’d like to take a moment to respond to Tolman Geffs recent query,... Continue reading »
by Ad Traders // June 30th, 2010 //
»
Thinking About The Marketing Services Company Of The Future

Michael Walrath is the former CEO of Yahoo!'s Right Media. I recently argued that the dramatic rise in demand side services is a step toward a next generation marketing services model. Or said another way, the agency of the future is going to look very different than today’s version. If this is the case, it... Continue reading »
by Ad Traders // March 22nd, 2010 //
»
Rise of the Demand-Side Service Layer

Michael Walrath is the former CEO of Yahoo!'s Right Media. As eBay became pervasive, a slew of companies appeared with the sole purpose of helping people buy and sell goods on the giant auction site more effectively. These service businesses earned a slice of the transaction value for their efforts. Others took a different approach.... Continue reading »
by Ad Traders // February 11th, 2010 //
»
The Cycle of Innovation for Digital Advertising

Michael Walrath is the former CEO of Yahoo!'s Right Media. I believe that there is a cycle of innovation at work in digital advertising.  Where we are in the cycle at any given time depends on many factors, including the economy, availability of capital, supply and demand imbalances, M&A appetite, etc. Let’s take a look... Continue reading »
by Ad Traders // February 4th, 2010 //
»

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