Ad software provider Viant Technology Inc. filed an S-1 on Friday with the US Securities and Exchange Commission ahead of an initial public offering as the company positions itself for future growth. The company anticipates a boom in the growing programmatic advertising market, particularly across linear TV, CTV and mobile. Viant, which was founded in […]
Ever since MeritDirect partnered with private equity firm Mountaingate Capital in 2019, it’s aggressively expanded its data and service offerings in the B2B space. In November, the Rye Brooke, NY-based company purchased 180byTwo – terms were undisclosed – marking its second acquisition deal this year; it bought Compass Marketing Solutions in January. “Putting these companies […]
The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to support the Unified ID 2.0 initiative. First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email […]
A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky in a world where even elbow bumps aren’t recommended. And so with in-person meetings and events off the table, B2B marketers are getting creative with their efforts and turning to digital at an accelerated pace. […]
After months of sheltering at home – and retail sales in the toilet – Americans are ready to shop. Retail sales in the United States were up nearly 18% in May after record lows in March and April, according to the US Census Bureau’s most recent monthly retail trade report, released on Tuesday. And hey, it’s encouraging […]
Ad tech founders know how to spot a trend when they see one, but there are always the ideas that got away, or the startup inspiration that sparks from a current event or a chance encounter. Today, some founding industry vets have moved on and are applying their expertise chops to brand-new industries. Post-AppNexus, Brian […]
Paula Hansen, CRO of SAP Customer Experience (formerly SAP Hybris), is juggling what’s become a typical work-from-home situation: a responsible job, two kids under 13 homeschooling on their iPads and a dog running around in the background. The transition hasn’t been too tricky, though, she said. SAP was a big supporter of remote work even […]
Comms plans and product launches that were in place before COVID-19 invaded the world either need to adapt or be scrapped. It’s so easy to step in it right now. That’s as true for consumer-facing brands as it is for B2B marketers and ad tech vendors looking for pickup in the trade press. “Be very […]
Related: Which coronavirus-related consumer behavior shifts are here to stay? It’s COVID-19’s world right now. Consumers – and marketers – are just living in it. The virus is having a palpable impact on how consumers shop and consume media and goods, and marketers need to figure out how to communicate with people in a new […]
It’s a little difficult to strike handshake deals when, you know, you’re not supposed to shake hands. An increasingly denuded 2020 events calendar – the live event components of the upfronts are the latest cancelations – could soon start to have a chilling effect on their ability to attract new clients. “Lead gen and pipeline […]
