AUTHOR ARCHIVE FOR:

Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Online Advertising

    Skinected Brings RTB to Non-Standard Ads

    BY //

    Skinected is a young company, and small, with just five employees. But the pain point that spawned the business goes back some 15 years, and has plagued legions of media brokers and buyers. Co-founders Chip Meyers and Stefan Kosel began trying to integrate non-standard ad formats into movie websites in the late ’90s, beginning with […]

    Tagged in:
  • Agencies

    Martin Sorrell Q&A: WPP Will Broaden Its Tech Footprint

    BY //

    The six global ad holding companies (WPP, Publicis, Interpublic, Omnicom, Dentsu, and Havas) are basically legal roosting boxes for advertising agencies, but a few years hence we may see them very differently. Or, a few of them anyway. Speaking with AdExchanger today, CEO Martin Sorrell said, “I think our business has changed dramatically in the […]

    Tagged in:
  • Agencies

    WPP Accelerates Tech M&A With Stake In Argentina's Globant

    BY //

    WPP Group has taken a 20% stake in Globant, a fast growing Latin American marketing and software development firm. Buenos Aires-based Globant blends engineering and design-driven driven approaches. It employs 2,700 in six countries — including Brazil, Argentina, and Columbia — and offers its clients software development, data architecture, e-commerce applications, design, and mobile development […]

    Tagged in:
  • Agencies

    How MediaCom Does Data

    BY //

    As a WPP Group agency, MediaCom works closely with the holding company’s Xaxis trading desk to execute data-driven media strategies. In such relationships between agencies and trading desks, it can be hard for a client to know where the desk stops and the operating agency begins. That creates a tricky problem, since first party data […]

    Tagged in:
  • Social Media

    Facebook Exchange Adds Search Intent Data, As Chango Joins Partner List

    BY //

    Facebook has added retargeting firm Chango to its list of preferred partners for Facebook Exchange, bringing a powerful aggregator of search intent data to the real-time bidding marketplace. The move is notable in that it represents an incursion by Facebook on the “intent currency” of Google (Bing and Yahoo too), after a period of failed […]

    Tagged in:
  • Social Media

    Fan Acquisition Tougher Amid Facebook's Engagement Push

    BY //

    Fan acquisition has been a major (and much derided) goal of Facebook advertising campaigns for years, but the door is closing on easy “likes.” A November 21 change to Facebook’s ad creative policies for Page Post Ads has significantly hampered the ability of brands to grow their Facebook audience by using a “like” call to […]

    Tagged in:
  • Data

    Salesforce.com's Michael Lazerow: Personalization Will Explode Next Year

    BY //

    As part of our year-end coverage, AdExchanger is publishing a variety of perspectives on a single question: “What will happen next year in marketing and advertising that hasn’t happened before?”  The below response is from Michael Lazerow, Chief Marketing Officer of Salesforce Marketing Cloud and CEO of Buddy Media. Buddy Media’s sale to Salesforce.com in […]

    Tagged in:
  • Ad Exchange News

    2013 Predictions: Xaxis Expects New Exchanges From Twitter, Apple

    BY //

    Programmatic media arrived in force this year, and brought with it a few surprises. (Facebook Exchange anyone?) To get a sense of what might be waiting in 2013, we’ve reached out to a number of industry all-stars to answer a single question: “What will happen next year in marketing and advertising that hasn’t happened before?”  […]

    Tagged in:
  • Mobile

    2013 Predictions: Gokul Rajaram, Facebook's Ad Architect

    BY //

    December is an optimistic month for people in media and advertising, as retailers and other brands unleash a final torrent of spending before the period of relative hibernation known as “Q1.” It’s also a month of grand prognostications, when we collectively succumb to the folly of trying to guess what’s next. To supplement your personal […]

    Tagged in:
  • Data Nugget

    Data Nugget: How Undervalued Is Display?

    BY //

    Most marketers, even search devotees, can agree that display advertising (some of it anyway) gets short shrift when it comes to conversion attribution. But how short is the shrift? We asked Visual IQ, a well-regarded attribution platform, to share with AdExchanger readers some data to illuminate – broadly — how display and search perform in […]

    Tagged in:
1 … 62 63 64 65 66 … 80