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Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Online Advertising

    Convertro Tackles Attribution Challenge Through Television's Lens

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    TV has a tenacious grip on media budgets, and so it makes sense to place the boob tube at the center of attribution models. Anyway, that’s where attribution pure play Convertro is placing its bets. “Clients want to know how to spend money better, where to spend money to make money,” CEO Jeff Zwelling tells […]

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  • Agencies

    CEO Alan Herrick On Technology, Creative, And The Sapient Way

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    Sapient is a company with many faces, and revenue sources. About 70% of its business comes from the SapientNitro digital agency. Another 25% derives from Sapient Global Markets, which serves the capital and commodity market needs of clients in the financial and energy sectors. And 5% is in government services, where it has done work […]

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  • Platforms

    Atlas, At Last. Facebook Ad Chief Gokul Rajaram Speaks

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    Facebook has confirmed its agreement to buy Atlas from Microsoft, paving the way for a more robust demand-side offering from the company. In an interview with AdExchanger, Ads Product Director Gokul Rajaram said the primary aim is to help advertisers compare their Facebook ads with all online, and eventually offline, placements. An ad network is not […]

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  • Ad Exchange News

    In Larger Bid For Audience Selling, Facebook Adds Data From BlueKai And Others

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    Facebook is ramping up the volume of outside data marketers can apply to their audience targeting campaigns on the site. It confirmed it will extend its Custom Audiences tool, begun in partnership with Datalogix back in September, to three new partners in the CRM matching arena. Epsilon and Acxiom will bring their first and third […]

  • Advertiser

    Media And Creative Collide At ANA Conference

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    You wouldn’t expect a media-focused conference to dwell on content strategies, but “owned media” dominated at the Association of National Advertisers Media Leadership conference in Miami this week. Numerous client-side marketers trumpeted their content innovation, including paid integrations with network TV programming, mobile apps, and social fan engagement. They often appeared to give short shrift […]

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  • Social Media

    Agencies And Partners React To Twitter's Ads API

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    Twitter rolled out its long anticipated ads API program today, after a development process that began in earnest in the middle of last year. The APIs — one for Promoted Accounts, another for Promoted Tweets – are likely to lower barriers to demand for its paid media products, and to entice third parties to bring […]

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  • Platforms

    Datacratic Rolls Out RTBkit, Open Source Bidding Framework

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    What do you do if you have real-time bidding software that’s non-core to your business, but could still be an asset to young ad companies faced with building their own bidders from scratch? You take it open source. That’s what Montreal-based Datacratic has done with the release of a new RTBkit framework, available at RTBkit.org. […]

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  • Social Media

    Dachis Group Plans For A Future Where Social Data Is King

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    Dachis Group is going after a social marketing opportunity that’s much larger than the collective users of Facebook, Twitter, and LinkedIn. As CEO Jeff Dachis likes to point out, about 400 social platforms around the world have more than one million users each. “If you’re a global brand, what are you doing in Korea? What […]

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  • Social Media

    Facebook Partners React As PMD Program Is Rejiggered

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    With over 260 companies in its Preferred Marketing Developer program, Facebook has its hands full managing partners. Yesterday, in an apparent attempt to simplify the program while also extracting more revenue from it, Facebook announced significant changes to how it handles badge requests. (AdExchanger story) The main things to know: (a) New partners will be […]

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  • Social Media

    Facebook Refocuses PMD Program On Paid Media, Puts Badge Requests On Ice

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    Facebook is changing the rules for admittance to its PMD badge program to focus more tightly on paid media. In an email to prospective PMD partners published on Business Insider, it tells applicants they’ll need to prove their knowledge of its ad products and their ability to “influence your clients on media spend.” Facebook has […]

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