Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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How Voltari Reaps Profits From Automated Predictive Analytic Models
Voltari, a public mobile marketing and data analytics firm backed by Icahn Enterprises, is the latest reincarnation of a company that started off providing software and content for mobile devices in 2001. The New York City-based company recently expanded its operations in Canada and is eyeing opportunities in the UK. AdExchanger spoke with Voltari CEO […]
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Mobile Ad Startup Qriously Finds Success In Question-Based Ads
Finding effective ways to target mobile users with relevant ads continues to be a critical challenge for advertisers. While no one has cracked the code yet, Qriously, which bills itself as an “opinion startup,” is approaching the problem with a modern twist on surveys. The startup sends in-app questions to smartphone users, and based on […]
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Acxiom Prepares New 'Audience Operating System' Amid Wobbly Earnings
Little Rock, AR-based Acxiom is gearing up to launch an “Audience Operating System,” for cross-channel and cross-device ad targeting, in September. “The world is coming to us as big data and insight-based decisioning is exactly what we do,” CEO Scott Howe said during the company’s earnings call. “It is also exactly our vision for the […]
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Jonathan Mayer To 'Do Not Track' Working Group: I Quit
Jonathan Mayer, a Stanford graduate student who has been a highly vocal advocate for consumer privacy, has resigned from the Tracking Protection Working Group, which is charged with setting the browser spec for a “Do Not Track” mechanism. In an email delivered yesterday afternoon to members of the Working Group, Mayer writes, “We do not […]
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What The Publicis-Omnicom Merger Means To VCs
As news of the Publicis-Omnicom mega merger settles, questions remain about what this means for the advertising landscape. AdExchanger reached out to venture capitalists who fuel much of the ad market and asked them this question: “What impact do you expect the merger will have on ad tech and venture capital, if any?” Click or […]
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Webtrends CEO Talks Predictive Analytics, Mobile Measurement
For advertisers, the stakes for capturing and leveraging data are higher than ever, placing analytics firms high in demand. Few web and mobile analytics firms have been around as long as Webtrends, which is about to celebrate its twentieth birthday. AdExchanger sat down with CEO Alex Yoder to talk about the Portland, Ore.-based company’s growth, […]
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Blippar Drives Augmented Reality Campaigns, Amasses 3M Users
Augmented reality today consists mainly of superimposed images, but companies are already envisioning a world where AR technology is an extension of our daily activities. While all eyes are on Google Glass, Blippar, a 2-year-old company based in London, has quietly helped brands like Heinz, Budweiser and Cadbury launch AR-based campaigns and claims to have […]
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How Big Is FBX Anyway?
In its year of existence Facebook’s ad exchange has earned a reputation as an ATM machine for Facebook, and even something of a savior during the company’s rocky post-IPO period. But comments by COO Sheryl Sandberg throw that image into some doubt. During yesterday’s earnings call, she noted, “FBX is actually a very small part […]
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Maponics CEO: Why Point-Of-Interest Targeting Will Ultimately Fail
As mobile usage continues to skyrocket, geo-targeted ads have grown even more compelling for advertisers. Maponics, a 12-year-old location-based data provider that works with Twitter and JiWire, approaches location-based ads with an emphasis on context. AdExchanger spoke with Maponics CEO Darrin Clement. AdExchanger: Where does Maponics fit in the ad ecosystem? DARRIN CLEMENT: Our basic […]
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IBM Lays Out 'Digital Experience' Strategy, Takes Aim At Marketers
IBM unveiled today a new initiative, Digital Experience, that allows organizations to create customized versions of IBM products. Noting that clients want the option of deploying either on-premise or in the cloud, this initiative is a reaction to new purchase patterns, explained Gary Dolsen, director of IBM’s digital experience software. “What we’ve found is customers […]
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