Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
-
Dmexco Snapshot: Reviewing The Sessions, News And Exhibitors
Last week, Cologne, Germany became a hub of advertising news, discussions and deals when roughly 26,000 marketers and vendors descended on Germany’s fourth largest city for the 5th annual Dmexco conference. In many respects, Dmexco is like any other large ad tech conference with breakout sessions and an exhibit hall, but done on a much […]
Tagged in: -
Spotify Exec Explains Why The Company Hasn’t Jumped Into RTB (Yet)
Spotify, the ad-supported music streaming service, has barely scratched the surface of its advertising capabilities, but the 7-year-old company is treading carefully. The streaming service is up to more than 24 million active users, a quarter of whom are premium subscribers, and earned $577 million in total revenue last year. Part of the Stockholm-based company’s […]
-
Acxiom Adds Cross-Device Tracking To Data Platform
Google is not the only company working on “cookieless” data technologies. Acxiom is launching a new data-management platform this week that ties in numerous data sources for cross-channel and cross-device ad targeting. Called Audience Operating System (AOS), the offering consists of three “layers.” The first is a data layer that combines Acxiom’s data points from […]
-
Twitter Exec To Brands: 'Be Ready For Those Big Moments'
Twitter significantly boosted its advertising profile last week, acquiring mobile ad exchange MoPub and filing (confidentially) for an IPO. The San Francisco-based company is expected to bring in $583 million in advertising revenue this year, and $950 million in 2014, according to eMarketer. It also earns additional revenue by selling the data in its “fire hose” or […]
Tagged in: -
Dmexco: Amazon Puts More Video In Ads, Says Sales VP Lisa Utzschneider
Advertising across devices and bridging the gap between online and offline campaigns should be key components of every marketer’s strategy, according to Lisa Utzschneider, Amazon.com’s global VP of sales, who outlined the ecommerce giant’s marketing tactics yesterday at the Dmexco conference. Amazon’s customer strategy is based on three rules: “Start with the customer and work backwards, […]
-
Dmexco: Facebook’s Andrew ‘Boz’ Bosworth Talks Brand Strategies, Mobile Trends
Facebook engineering director Andrew Bosworth informed marketers that “mobile is the ultimate branding device” and that “brands are more important than ever before” as he kicked off day two of the Dmexco conference today in Germany. In his opening keynote, Bosworth drew a comparison between 19th-century travelers, who had very little information about the places […]
Tagged in: -
At Dmexco, Panelists Talk Market Consolidation And Attribution Trends
This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to listen to a panel with Criteo President Greg Coleman, Aegis Media Americas CEO Nigel Morris and Google’s managing director of media platforms for northern and central Europe, Damian Lawlor. Rounding […]
Tagged in: -
AppNexus Gains Needed Mobile Scale With Millennial Media Exchange Deal
Mobile ad network Millennial Media announced late yesterday afternoon that it has teamed up with the real-time bidding platform provider AppNexus to create a new mobile ad exchange that the companies are calling the Millennial Media Exchange. Through the partnership, AppNexus’ clients will receive access to Millennial’s sales inventory and its Jumptap buying platform. It […]
Tagged in: -
Mozilla Opens Up On Cookie-Blocking, Ad Targeting
The advertising industry continues to debate privacy issues, including when advertisers may collect information about consumers. Mozilla, the maker of the Firefox browser, has added fuel to the controversy through its experiments with a cookie-blocking patch and a Cookie Clearinghouse—actions that the IAB’s Randall Rothenberg denounced as “arrogant.” Mozilla also announced in a blog post […]
Tagged in: -
Adometry, Tapad Partner In New Cross-Device Attribution Offering
Attribution firm Adometry has combined its ad-tagging infrastructure with Tapad’s cross-device ad-targeting technology, the companies said today. Austin, Texas-based Adometry aggregates and analyzes data from multiple advertising streams to help advertisers understand how their ad dollars are performing. Using an algorithm, the company processes data from email marketing campaigns, banner and display ads, social media […]