Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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Facebook’s Q3 Maintains Mobile Ad Growth, Sees Drop In Teen Users
Facebook reported its third quarter financials today, which included continuing growth in ad revenue, particularly its mobile ads. The company pulled in $2 billion in total revenue for the third quarter, a 60% increase from $1.3 billion in Q3 2012. Its ad revenue was $1.8 billion, a 66% increase from the same quarter last year. […]
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Why Twitter’s Reach Is Bigger Than You Think
A lot has been said lately about Twitter’s reach in terms of its monthly active users, but its ability to collect data through plugins like social sharing buttons has gone widely unmentioned. Many websites today include “buttons” on their pages that allow visitors to share content on Facebook, Twitter, Pinterest and other social networks by […]
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Why (Most) Data Lockers Are An Uphill Battle As A Marketing Tool
Some businesses see opportunity in flipping the assumption that Internet users are passive recipients of targeted advertising. The idea that they should be able to control their data and decide which companies to share it with has given rise to “data lockers” — online accounts where people store their personal information and ideally provide more […]
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US Sen. Schumer Seeks Retailer Disclosures For Location Tracking
As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do the same. Earlier this week, Schumer, D-NY, unveiled a code of conduct that would require retailers that collect consumers’ mobile data to post in-store signs letting shoppers know they are being […]
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VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze, the geography-based navigation application, for approximately $1 billion and Foursquare is exploring an IPO. Panelists Matt Turck, managing director of First Mark Capital, and Ben Siscovick, a former partner of […]
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Microsoft Tries To Drum Up Interest In Windows Store Apps With New Ad ID
Microsoft has added a new unique identifier to Windows 8.1 to help app developers better monetize their apps, the company said today. “Specifically, in Windows 8.1 we include a unique identifier that can be used to improve the quality and relevance of advertisements displayed within Windows Store apps while providing other services such as analytics […]
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Facebook Rolls Out Custom Audiences For SMBs
Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use Custom Audiences in a simplified way through the Ads Create tool. “To use Custom Audiences, advertisers had to use Power Editor or have access […]
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Akamai Stays In the Ad Game With Video Insertion Product
Content-distribution network Akamai sold its Advertising Decision Solutions (ADS) business to Mediamath earlier this year. Many assumed the move marked the end of Akamai’s involvement in the ad business. Not so. Soon after it auctioned off its ADS assets, Akamai focused on video ads when it launched its Ad Integration Services in February. Part of […]
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Adfonic Founders Discuss Shift From Mobile Ad Net To DSP
UK-based Adfonic used to be known as a mobile ad network, but after launching its mobile demand-side platform, Madison, last year, it has focused development there. The company has worked with brands like NBC, Samsung, Tesco and eBay. AdExchanger spoke with Adfonic’s co-founders, Victor Malachard and Wesley Biggs, who are also the company’s CEO and […]
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Startup F# Delivers Music-Playing Rich Media Ads Through Ad Networks
From jingles to pop songs, music is one of the oldest advertising vehicles in a marketer’s tool kit. But while most brands use songs in a blanket approach, the New York City-based startup F# (pronounced F-sharp after the music note) is offering ways for brands to create song-infused ads that can be directed at specific […]