Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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Marvelkids.com And Sanrio Accused Of COPPA Violations; Ad Tech Vendors May Be Liable, Too
Marvelkids.com and Sanrio, two companies that produce popular children’s characters such as the Hulk and Hello Kitty, have been accused of violating privacy laws by collecting personal information from children without giving notice or receiving parental consent. Several advertising companies may also be held liable for knowingly collecting personal information from children, as well. The […]
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Thinknear CEO Talks Hyperlocal Advertising And The Importance Of 'Good' Location Data
Pushing hyperlocal mobile advertisements is becoming increasingly viable for businesses as tech giants like Google, Facebook and Twitter, as well as startups, enter the space. One such hyperlocal ad startup is Thinknear, which was acquired by GPS solutions provider Telenav for $22.5 million last year. AdExchanger spoke with Thinknear CEO Eli Portnoy about the evolution […]
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Email Matching Solutions Promise To Connect Offline And Online Data
Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data. The first was the acquisition of Rapleaf, a provider of email marketing personalization solutions, by email data services provider TowerData. And Facebook announced it was adding a feature within Custom Audiences that links offline […]
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Mobile Apps Firms Kontagent And PlayHaven To Merge Analytics And Marketing Services
Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat this heavily fragmented space, mobile analytics firm Kontagent and mobile monetization platform PlayHaven announced Wednesday that they are pooling their resources by merging. “Creating a top application today involves dozens […]
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Tremor Video Hires Mobclix Engineers Amid Grumblings Of Mobile Insufficiencies
Video advertising platform Tremor Video announced Tuesday that it had hired 10 engineers from the recently shuttered mobile ad exchange Mobclix. The former Mobclix team will work on the development of Tremor’s programmatic buying solutions for brand advertisers. Tremor Video was eager to hire its engineers for their experience in mobile and programmatic solutions, said […]
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The Cross-Platform Patent Race Heats Up While Performance Metrics Standards Lag
Although vendors are rushing to patent cross-channel ad-targeting solutions, this does little to address the lack of industry standards for cross-channel performance metrics. Adelphic announced in early December that it had patented its technology for creating a unique identifier that can be applied to the same individual across multiple digital devices such as smartphones, tablets […]
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Mobile Cookies Aren't Entirely Stale
The belief that cookies don’t work on handhelds or tablets, requiring an alternative tracking mechanism, oversimplifies the complex problem of mobile tracking. While advertisers cannot use third-party cookies to track mobile users the same way they would a desktop user, cookies can indeed be applied to an extent in a mobile environment. And while many […]
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Granular Location Data Provides Opportunity, But Are Marketers Ready To Take Advantage?
Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to fine-tune their messages—but it has also created more complications. Apple, for example, switched on its iBeacon technology on Friday to send customers’ tailored messages depending on their exact location in […]
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Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move to the next step: driving continued app engagement among current users. “We’re spending a lot of money getting users to download our app and it wouldn’t make sense to stop […]
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Nexage CEO Discusses Twitter’s MoPub Acquisition, Mobile RTB Outlook
Mobile advertising exchange Nexage has become one of the largest independent mobile ad exchanges following Twitter’s decision to snap up its competitor, MoPub. As competition in the mobile ad space continues to heat up, it remains to be seen what Nexage’s next steps will be. AdExchanger spoke with Nexage CEO Ernie Cormier about the company’s […]
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