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»audio

YouTube launched audio ads in beta on Tuesday to help monetize the moments when people are listening to music but not actively looking at their screen.
YouTube Audio Ads Are Now Available In Open Beta

YouTube launched audio ads in beta on Tuesday to help monetize the moments when people are listening to music but not actively looking at their screen. The 15-second ads, which were in a limited test phase since late 2019, are available to all advertisers globally and can be bought through DV360 and Google Ads. Audio... Continue reading »
by Allison Schiff // November 17th, 2020 //
»
Pandora has moved into the next phase of audibility testing with an expanded beta involving more advertisers across 50 campaigns.
Pandora’s Open Beta For Audibility Is About Helping Advertisers Get More Comfortable Spending On Audio

Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio measurement – defined as two continuous seconds of play in a fraud-free environment and with the volume on – and there still aren’t any offerings on... Continue reading »
by Allison Schiff // November 16th, 2020 //
»
 

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