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»audio

Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network

In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to… Continue reading »
by Anthony Vargas // May 31st, 2022 //
»
Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need?

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day event felt like a victory lap celebrating the continued growth of the podcast ad market. But ad agencies say the technology powering podcast-based marketing is… Continue reading »
by Anthony Vargas // May 23rd, 2022 //
»
Podcast Advertising Is Now A Billion-Dollar Business Driven By Dynamic Ad Insertion

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast… Continue reading »
by Anthony Vargas // May 9th, 2022 //
»
$10 Million Series A Round Gives Host-Read Ad Network Gumball Plenty To Chew On

Podcast monetization is often framed as a zero-sum game that pits the intimacy of host-read ads against the scale of programmatic. Gumball, a startup focused on streamlining the process for buying host-read ads in podcasts, is aiming to combine the two. On Tuesday, Gumball announced a $10 million Series A round, bringing its total funding… Continue reading »
by Anthony Vargas // March 8th, 2022 //
»
Black-Owned Pod Digital Media Has A Deal With McD’s And Big Plans To Grow Its Multicultural Podcast Network

McDonald’s has been criticized for alleged bias against Black-owned media. For example, the fast-food giant is being sued by media mogul Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, for not doing enough to honor its commitment to dedicate 10% of its ad spend to minority-owned media companies by 2024.… Continue reading »
by Anthony Vargas // March 4th, 2022 //
»
XM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, has launched AudioID, an identity solution powered by its supply-side platform, AdsWizz.
SXM Media Intros An Audio Identifier (Because Cookieless)

From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched AudioID, an identity solution powered by its supply-side platform, AdsWizz. As a quick refresher: Pandora bought AdsWizz in 2018 to amplify its programmatic ad sales capabilities. Later that year, SiriusXM acquired Pandora, followed by podcast… Continue reading »
by Allison Schiff // January 31st, 2022 //
»
Attention, Shoppers: Audio Inventory In Groceries And Drugstores Is Now Addressable

Sometimes, capturing a shopper’s heart and mind involves their ears. On Thursday, Place Exchange, a supply-side platform for out-of-home inventory, said it will start facilitating programmatic audio-based ad buys in grocery and drug stores through its partnership with Quotient, a digital ad services platform for retailers. The audio inventory will come courtesy of InStore Audio… Continue reading »
by Allison Schiff // November 11th, 2021 //
»
SXM Media Tests Transcription Tech To Help Advertisers Scale Podcast Buys

Podcast discovery can be as challenging for advertisers as it is for consumers. “It’s a mass reach vehicle, but the targeting and anti-targeting that advertisers can do in podcasts has been very manual in nature,” said Claire Fanning, VP of ad innovation strategy at SXM Media, the newly launched unified sales team that combines Pandora,… Continue reading »
by Allison Schiff // June 16th, 2021 //
»
Pandora On Combining Ad Sales With SiriusXM And Stitcher – And Why Programmatic Is A Podcasting Priority

After spending $4 billion combined to acquire Pandora in 2018 and Stitcher last year, SiriusXM’s podcast strategy is starting to crystallize. This week, in conjunction with the IAB’s Podcast Upfront event, SiriusXM Holdings reorganized into a cross-platform ad sales team that combines SiriusXM, Pandora and Stitcher. The new unit, which is operating under the name… Continue reading »
by Allison Schiff // May 12th, 2021 //
»
IHeartMedia’s New PMP Is Just For Podcasts, And The Scale Is There

Radio giant iHeartMedia launched a private marketplace on Wednesday specifically for podcasts. It’s a bid to woo more advertisers to the medium with multiple targeting options and familiar buying tools. The PMP was built using technology iHeart acquired through its purchase of programmatic podcast and analytics platform Voxnest in October. There are three primary deal… Continue reading »
by Allison Schiff // May 5th, 2021 //
»
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