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»audio

Spotify is launching the Spotify Audience Network, an audio ad marketplace that includes ad-supported music and both Spotify and third-party podcasts.
Spotify Is Launching An Audience Network For Audio Ads

Podcast monetization is top of mind at Spotify. On Monday, the audio streaming platform introduced the Spotify Audience Network, an audio advertising marketplace where advertisers can reach listeners across ad-supported music, Spotify’s own original and exclusive licensed podcasts and podcasts hosted on Spotify-owned Megaphone and Anchor. Megaphone is the podcast monetization and publishing platform Spotify... Continue reading »
by Allison Schiff // February 22nd, 2021 //
»
rian Kaminsky, chief data officers and president of revenue and data operations, iHeartMedia
IHeartMedia On Its Acquisition Of Triton And Why It’s All In On Programmatic

IHeartMedia’s acquisition on Wednesday of audio streaming and podcast tech provider Triton Digital for $230 million is only the most recent example of its big bet on podcasting. In less than two and a half years, iHeart has built its ad stack with the purchase of analytics and programmatic advertising provider Voxnest, programmatic radio platform... Continue reading »
by Allison Schiff // February 17th, 2021 //
»
iHeart Acquires Programmatic Audio Marketplace Triton Digital For $230 Million

And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $230 million on Wednesday, its second acquisition of a podcast tech company in less than four months. In late October, iHeart bought Voxnest, an audio technology company that provides analytics and programmatic advertising tools for publishers. The year before,... Continue reading »
by Allison Schiff // February 17th, 2021 //
»
YouTube launched audio ads in beta on Tuesday to help monetize the moments when people are listening to music but not actively looking at their screen.
YouTube Audio Ads Are Now Available In Open Beta

YouTube launched audio ads in beta on Tuesday to help monetize the moments when people are listening to music but not actively looking at their screen. The 15-second ads, which were in a limited test phase since late 2019, are available to all advertisers globally and can be bought through DV360 and Google Ads. Audio... Continue reading »
by Allison Schiff // November 17th, 2020 //
»
Pandora has moved into the next phase of audibility testing with an expanded beta involving more advertisers across 50 campaigns.
Pandora’s Open Beta For Audibility Is About Helping Advertisers Get More Comfortable Spending On Audio

Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio measurement – defined as two continuous seconds of play in a fraud-free environment and with the volume on – and there still aren’t any offerings on... Continue reading »
by Allison Schiff // November 16th, 2020 //
»
 

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