Zenith: Mobile Growth Will Cause Desktop Ad Spend To Decline Faster Than Print

Mobile has been reshaping the way advertisers spend on digital, but the pace is picking up significantly, setting the stage for desktop ad spend to contract even faster than legacy channels. As advertisers shift spend to mobile, desktop advertising will shrink faster than newspapers and magazines, according to Zenith’s Advertising Expenditure Forecast, released on Monday. … Continue reading Zenith: Mobile Growth Will Cause Desktop Ad Spend To Decline Faster Than Print