Taco Bell Takes Early Adopter Approach To Digital To Drive Sales

To reach its youthful audience, Taco Bell frequently tests platforms before some of the details are figured out, such as measurement. But that strategy is working: The company‚Äôs sales have grown in each of the past four years, fueled by the success of Doritos Locos Tacos in 2012. In 2013, Taco Bell became the first … Continue reading Taco Bell Takes Early Adopter Approach To Digital To Drive Sales