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OAREX Pays Publishers Who Can’t Wait For Late Exchanges

Apr, 11, 2019

Publishers get paid for their ads 60 days or more after they appear – if exchanges pay on time. That delay forces publishers to keep more cash on their balance sheet. Instead of investing profits to grow their business, they hold onto that cash to cushion late payments. OAREX (Online Advertising Revenue Exchange) is one

by Sarah Sluis // April 11th, 2019 //

OAREX: Ad Payments Have Stabilized, But Payment Gap Remains An Issue

Mar, 03, 2020

Digital media payment issues have settled down from a year ago, when Sizmek went bankrupt with tens of millions of dollars owed to ad tech companies and publishers, but there are still troubling trends in the market, according to the OAREX Q4 2019 online advertising payments report released on Tuesday. The data for the report

by James Hercher // March 3rd, 2020 //

Programmatic May Have Contributed To More Layoffs At Verve

Apr, 05, 2019

Story updated to include comments and clarifications from Verve. Verve’s embrace of programmatic video last year may not be panning out. This week, less than one year after acquiring in-app video company Receptiv, Verve experienced its second round of layoffs in just three months, letting 30 staffers go this week, Adweek reported. Sources tell AdExchanger

by Allison Schiff // April 5th, 2019 //

US Programmatic To Hit $80B Next Year; New Headaches For TV Ad Buyers

Nov, 26, 2019

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Billions Programmatic advertising in the United States will account for about 84% of digital display in 2019, according to eMarketer. (EMarketer’s definition of digital display includes native ads, social network ads and advertising that shows up on pretty much any internet-connected device). “Over

by AdExchanger // November 26th, 2019 //

Tech CEOs Lobby Hard For A Federal Privacy Law; LinkedIn Loses Case Against Data-Scraper

Sep, 11, 2019

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Obscura Procura Airbnb is leading a $20 million investment in Atlas Obscura, a travel and local oddities media company. More than half of Atlas Obscura’s revenue already comes from the booking of trips and tour experiences, so it’s a natural strategic partnership. The site

by AdExchanger // September 11th, 2019 //

How Buyers And Sellers Might Deal With An Economic Downturn

Feb, 08, 2019

by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve been enough rumblings that people are waiting for the other shoe to drop. The last recession in 2008 catalyzed some change in the industry –

by AdExchanger // February 8th, 2019 //